FMCG Gurus -FMCG Gurus – Snacking Trends in APAC – Regional Report – 2024

FMCG Gurus – Snacking Trends in APAC – Regional Report – 2024

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FMCG Gurus – Snacking Trends in APAC – Regional Report – 2024

 Geographies: Asia Pacific, Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Thailand, Vietnam  Industries: Category Insight, Snacking  Published Date: 2024

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FMCG Gurus – Snacking Trends in APAC – Regional Report – 2024

Report Description:

Our snacking report explores insights into consumer attitudes toward their snacking habits, the types of snacks they turn to, whether or not they are snacking more or less frequently, and more. The report examines the type of claims consumers like to see on products when purchasing snacks. In addition, our findings present actionable recommendations for brands operating in the snacking market.

This report will look at the following areas:

  • The proportion of consumers who say they skip the following meals either sometimes or most/all the time.
  • The proportion of consumers who say they are eating the following meals more frequently compared to twelve months earlier.
  • The types of snacks that consumers turn to.
  • Whether or not consumers think they are snacking more or less frequently.
  • Consumer perceptions regarding how healthy their snacking habits are.
  • The reasons consumers think they are snacking more frequently.
  • The kind of changes consumers say they are going to make to their snacking habits.
  • How often consumers check nutritional labelling when seeking out snacks in general and the kind of information they look for.
  • The type of claims consumers like to see on products when purchasing snacks.
  • The most appealing free-from claims when seeking out snacking products.
  • The kind of environmentally friendly claims consumers like to see on snack products.
  • Consumer perceptions around convenience, indulgence, and premium products when it comes to snacking.
  • The most appealing flavours when seeking snack products.
  • The kind of product attributes that consumers are willing to pay a premium for in snacks.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the snacking market by using consumer insights to suggest opportunities and innovation for the future.
  • Claims: Reveals the claims consumers want to see when considering different types of snacks. Including the ingredients, health benefits, and sustainability pledges they find appealing.

Files included in this report:

  • Snacking-Trends-in-APAC-Regional-Report-2024.pdf
  • Snacking-Trends-in-APAC-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Snacking Trends in APAC – Regional Report – 2024

Report Description:

Our snacking report explores insights into consumer attitudes toward their snacking habits, the types of snacks they turn to, whether or not they are snacking more or less frequently, and more. The report examines the type of claims consumers like to see on products when purchasing snacks. In addition, our findings present actionable recommendations for brands operating in the snacking market.

This report will look at the following areas:

  • The proportion of consumers who say they skip the following meals either sometimes or most/all the time.
  • The proportion of consumers who say they are eating the following meals more frequently compared to twelve months earlier.
  • The types of snacks that consumers turn to.
  • Whether or not consumers think they are snacking more or less frequently.
  • Consumer perceptions regarding how healthy their snacking habits are.
  • The reasons consumers think they are snacking more frequently.
  • The kind of changes consumers say they are going to make to their snacking habits.
  • How often consumers check nutritional labelling when seeking out snacks in general and the kind of information they look for.
  • The type of claims consumers like to see on products when purchasing snacks.
  • The most appealing free-from claims when seeking out snacking products.
  • The kind of environmentally friendly claims consumers like to see on snack products.
  • Consumer perceptions around convenience, indulgence, and premium products when it comes to snacking.
  • The most appealing flavours when seeking snack products.
  • The kind of product attributes that consumers are willing to pay a premium for in snacks.

Report Agenda and Insights available:

Section 1: Snacking Habits
  • [SNA183] Compared to twelve months earlier, are you eating the following meals more or less frequently? - 2023
  • [SNA668] What type of snacks do you turn to? Please select all that apply - 2023
  • [SNA478] Compared to twelve months earlier, do you think you are snacking more or less frequently? Please select the answer that best fits - 2023
  • [SNA490] Compared to twelve months earlier, do you think your snacking habits have become more or less healthy? - 2023
  • [SNA204] You state that you are snacking more frequently compared to twelve months earlier. Why do you think this is? Please select all the reasons that apply - 2023
Section 2: Health & Sustainability
  • [SNA923] What changes will you make? Please select all that apply - 2023
  • [SNA541] Do you think you will have to make any changes to your snacking habits over the next twelve months to deal with rising living costs? - 2023
  • [SNA858] How often do you check nutritional labeling when seeking out snacks in general? Please select the answer that best fits - 2023
  • [SNA592] You state that you check nutritional labeling when seeking out snacks. What kind of information do you look for? Please check all that apply - 2023
  • [SNA256] Do you like to see any of the following claims on products when purchasing snacks? Please select all that apply - 2023
  • [SNA256] Do you like to see any of the following claims on products when purchasing snacks? Please select all that apply - 2023
  • [SNA854] Do you like to see any of the following free-from claims when seeking out products? Please select all that apply - 2023
  • [SNA096] In the last twelve months, have you done any of the following? Please select all that apply - 2023
Section 3: Indulgence & Quality
  • [SNA790] What time of environmentally friendly claims do you like to see on snack products? Please select all that apply - 2023
  • [SNA572] To what extent do you agree with the following statement "I will put a snack product back if I am not happy with the ethical/environmental credentials of the product or brand" - 2023
  • [SNA092] To what extent do you agree with the following statement "I like to enjoy snacking occasions where I am motivated purely by indulgence and pay little-to-no attention to nutritional intake" - 2023
  • [SNA419] To what extent do you agree with the following statement "It is okay to enjoy the occasional snacking treat as part of an overall healthy diet" - 2023
  • [SNA213] What kind of flavors do you like when seeking out snack products? Please select all that apply - 2023
  • [SNA819] How often do you turn to snacks for comfort eating purposes?
  • [SNA772] What is more important/do you prioritize when seeking out snacks at the following times of the day? Please select the answer that best fits - 2023
  • [SNA554] What do you think makes a snack more premium/higher quality? Please select all that apply - 2023
Section 4: Actions & Recommendations
  • [SNA677] What product attributes are you willing to pay a premium for when seeking out snacks? Please select all that apply - 2023

Files included in this report:

  • Snacking-Trends-in-APAC-Regional-Report-2024.pdf
  • Snacking-Trends-in-APAC-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.