FMCG Gurus -FMCG Gurus – Sports Nutrition UK – Country Report 2023

FMCG Gurus – Sports Nutrition UK – Country Report 2023

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FMCG Gurus – Sports Nutrition UK – Country Report 2023

 Geographies: Europe, UK  Industries: Category Insight, Sports Nutrition  Published Date: 2023

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FMCG Gurus – Sports Nutrition UK – Country Report 2023

Report Description:

This report explores the trends in sports nutrition in UK. The report offers insight into consumer behaviors, attitudes, and purchasing habits when it comes to sports nutrition products. Our findings unveil the key consumer motivations and product attributes when purchasing sports nutrition products and explores the impact of rising prices on this market. In addition, our findings reveal the most appealing on-pack and health-boosting claims on sports nutrition products.

This report will look at the following areas:

  • How often consumers exercise and the reason they do so.
  • The types of sports nutrition products consumers have purchased in the last six months and the changes in consumption habits in the last six months.
  • Insights into the impact of rising costs on sports nutrition products.
  • The most appealing factors and product attributes on sports nutrition products and the reason consumers purchase these products.
  • Consumer perceptions around various protein types and levels of consumer satisfaction with high protein snacks.
  • The barriers to purchasing within the sports nutrition market.
  • The most appealing claims on product packaging.
  • Consumer perceptions of trust around packaging claims on sports nutrition products.

FMCG Gurus – Sports Nutrition UK – Country Report 2023

Report Description:

This report explores the trends in sports nutrition in UK. The report offers insight into consumer behaviors, attitudes, and purchasing habits when it comes to sports nutrition products. Our findings unveil the key consumer motivations and product attributes when purchasing sports nutrition products and explores the impact of rising prices on this market. In addition, our findings reveal the most appealing on-pack and health-boosting claims on sports nutrition products.

This report will look at the following areas:

  • How often consumers exercise and the reason they do so.
  • The types of sports nutrition products consumers have purchased in the last six months and the changes in consumption habits in the last six months.
  • Insights into the impact of rising costs on sports nutrition products.
  • The most appealing factors and product attributes on sports nutrition products and the reason consumers purchase these products.
  • Consumer perceptions around various protein types and levels of consumer satisfaction with high protein snacks.
  • The barriers to purchasing within the sports nutrition market.
  • The most appealing claims on product packaging.
  • Consumer perceptions of trust around packaging claims on sports nutrition products.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the world of sports nutrition by using consumer insights to suggest opportunities and innovation for the future.
  • Claims: What claims consumers want to see when considering different types of sports nutrition products. Including what ingredients they find appealing and highlighting the barriers to purchase in the market that brands must address.

Files included in this report:

  • FMCG-Gurus-Sport-Nutrition-UK-Country-Report-2023.pdf
  • FMCG-Gurus-Sport-Nutrition-UK-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Motivations and attributes
  • [SN428] Why do you exercise? Please select all that apply - 2021, 2019, 2018, 2017, 2023
  • [SN912] In an average week how often do you exercise or work out to keep fit? - 2021, 2019, 2018, 2017, 2023
Protein sources
  • [SN118] How have your consumption habits changed over the last six months? - 2021, 2019, 2018, 2017, 2023
  • [SN188] Have you purchased any of the following in the last six months? Please select all that apply - 2021, 2019, 2018, 2017, 2023
On-pack claims
  • [SN438] Do you think you will have to do any of the following as a result of prices? Please select all that apply - 2023
  • [SN624] Are you concerned that rising prices will impact your purchasing/consumption habits? - 2023
Health-boosting claims
  • [SN668] What factors are important when choosing sports nutrition products? - 2021, 2019, 2018, 2023
  • [SN317] What are your motivations for purchasing the following products? Please select all that apply - 2021, 2019, 2018, 2017, 2023
Barriers to purchase
  • [SN966] When it comes to sports nutrition overall (food and drink). How appealing are the following types of proteins listed as ingredients? - 2021, 2019, 2018, 2017, 2023
Taste
  • [SN712] How satisfied are you with the following when it comes to high protein snacks? - 2021, 2019, 2023
Trust & efficacy
  • [SN277] When consuming sports nutrition products, have you suffered any of the following side effects in the last six months? - 2021, 2019, 2018, 2017, 2023
Conclusions
  • [SN365] We would now like you to think about purchasing sports nutrition products overall (food and drink). How appealing are the following claims when it comes to buying such products? - 2021, 2019, 2018, 2017, 2023
  • [SN282] When it comes to sports nutrition products overall (food and drink). How appealing are the following health claims on packaging? - 2021, 2019, 2018, 2017, 2023

Files included in this report:

  • FMCG-Gurus-Sport-Nutrition-UK-Country-Report-2023.pdf
  • FMCG-Gurus-Sport-Nutrition-UK-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.