FMCG Gurus – Sports Nutrition Trends in China – Country Report – 2025
Report Description:
This report explores trends in the sports nutrition market in China. The report offers insight into consumer attitudes and behaviours towards sports nutrition products. Findings include how to segment the different types of consumers that purchase sports nutrition products, how consumption habits have changed and the attributes that consumers find most important when purchasing sports nutrition products. The report examines consumer priorities around the formulation of products such as high protein snacks and the kinds of protein that consumers find appealing.
This Report Will Look at the Following Areas:
- How to segment the sports nutrition market.
- The types of sports nutrition products that consumers have purchased in the last six months.
- The factors that consumers find important when choosing sports nutrition products.
- How consumption habits have changed in the last six months.
- The reasons why consumers turn to sports nutrition products.
- How effective consumers find sports nutrition products and the side effects that they experience.
- Consumer priorities around high protein snack product formulation.
- How appealing consumers find different types of protein including plant and whey protein.
- How rising prices have affected consumer purchasing habits within the sports nutrition market.
FMCG Gurus – Sports Nutrition Trends in China – Country Report – 2025
Report Description:
This report explores trends in the sports nutrition market in China. The report offers insight into consumer attitudes and behaviours towards sports nutrition products. Findings include how to segment the different types of consumers that purchase sports nutrition products, how consumption habits have changed and the attributes that consumers find most important when purchasing sports nutrition products. The report examines consumer priorities around the formulation of products such as high protein snacks and the kinds of protein that consumers find appealing.
This Report Will Look at the Following Areas:
- How to segment the sports nutrition market.
- The types of sports nutrition products that consumers have purchased in the last six months.
- The factors that consumers find important when choosing sports nutrition products.
- How consumption habits have changed in the last six months.
- The reasons why consumers turn to sports nutrition products.
- How effective consumers find sports nutrition products and the side effects that they experience.
- Consumer priorities around high protein snack product formulation.
- How appealing consumers find different types of protein including plant and whey protein.
- How rising prices have affected consumer purchasing habits within the sports nutrition market.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Sports-Nutrition-Trends-in-China-Country-Report-2025.pdf
FMCG-Gurus-Sports-Nutrition-Trends-in-China-Country-Report-2025.pptx