The confectionery market is becoming more dynamic as need states become more considered. On one hand consumers are becoming more health-orientated, while at the other end of the spectrum, the need for small indulgences and escapism has never been higher. Analyzed at the category levels, this report examines consumption habits when buying confectionery, such as type and frequency of products purchased, occasions, motivations for consumption and influence of claims and ingredients.
Files included in this report:
FMCG-Gurus-The-Future-for-Confectionery-in-2021-Global-Report.pdf
FMCG-Gurus-The-Future-for-Confectionery-in-2021-Global-Report.pptx