FMCG Gurus – The Importance of Flavor, Color & Texture in 2022
Report Description
This report explores consumer attitudes and behaviors towards the kinds of flavors, colors and textures that consumers prioritize in food and drink products. The report examines the particular flavors, colors and textures in products that consumers associate with health benefits. Our findings also explore the areas that consumers are willing or unwilling to compromise on when choosing between products. Our insights reveal consumer perceptions towards new and experimental flavors, colors and textures. In addition, our findings offer insight into consumer attitudes and behaviors around traditional and nostalgic flavors, colors and textures.
This report will look at the following areas:
- Insights into the product attributes that consumers prioritize.
- Consumer perceptions around food and drink products with new, unusual and exotic flavors.
- The kinds of new, unusual and exotic flavors that appeal to consumers and the reasons why consumers like these flavors.
- Consumer attitudes towards the flavor innovation of certain product categories.
- Insights into how appealing traditional and nostalgic flavors are to consumers.
- Consumer attitudes towards limited edition flavors and the kind of product categories that consumers would like to see limited edition flavors in.
- Consumer perceptions of health regarding new, unusual and exotic flavors.
- Consumer attitudes towards the taste and after-taste of many products.
- Consumer perceptions around textures in food and drink products, including what they do or do not like and the reasons for this.
- The specific textures that consumers deem healthy.
- The kinds of colors consumers like, including their perception of new and experimental colors, as well as the colors that consumers associate with health benefits.
- Consumer behaviors around compromising and the product attributes that they are likely to compromise on.
FMCG Gurus – The Importance of Flavor, Color & Texture in 2022
Report Description
This report explores consumer attitudes and behaviors towards the kinds of flavors, colors and textures that consumers prioritize in food and drink products. The report examines the particular flavors, colors and textures in products that consumers associate with health benefits. Our findings also explore the areas that consumers are willing or unwilling to compromise on when choosing between products. Our insights reveal consumer perceptions towards new and experimental flavors, colors and textures. In addition, our findings offer insight into consumer attitudes and behaviors around traditional and nostalgic flavors, colors and textures.
This report will look at the following areas:
- Insights into the product attributes that consumers prioritize.
- Consumer perceptions around food and drink products with new, unusual and exotic flavors.
- The kinds of new, unusual and exotic flavors that appeal to consumers and the reasons why consumers like these flavors.
- Consumer attitudes towards the flavor innovation of certain product categories.
- Insights into how appealing traditional and nostalgic flavors are to consumers.
- Consumer attitudes towards limited edition flavors and the kind of product categories that consumers would like to see limited edition flavors in.
- Consumer perceptions of health regarding new, unusual and exotic flavors.
- Consumer attitudes towards the taste and after-taste of many products.
- Consumer perceptions around textures in food and drink products, including what they do or do not like and the reasons for this.
- The specific textures that consumers deem healthy.
- The kinds of colors consumers like, including their perception of new and experimental colors, as well as the colors that consumers associate with health benefits.
- Consumer behaviors around compromising and the product attributes that they are likely to compromise on.
Files included in this report:
FMCG-Gurus-The-Importance-of-Flavor-Color-Texture-in-2022-Global-Report.pdf
FMCG-Gurus-The-Importance-of-Flavor-Color-Texture-in-2022-Global-Report.pptx