FMCG Gurus - FMCG Gurus – The Needs for Regenerative Farming – Global Report

FMCG Gurus – The Needs for Regenerative Farming – Global Report

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FMCG Gurus – The Needs for Regenerative Farming – Global Report

 Geographies:  Global  Industries: Clean Label & Naturalness, Sustainability, Taste & Nutrition  Published Date:  2023

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FMCG Gurus – The Needs for Regenerative Farming – Global Report – 2023

Report Description

This report explores regenerative farming, smart agriculture and environmental concerns. The report offers insight into consumer attitudes and behaviors around these topics and how this influences consumer purchasing habits. Our findings reveal actionable recommendations for brands in the farming industry when targeting consumers.

This report will look at the following areas:

  • Consumer attitudes and environmental concerns towards food production and insight into the step’s consumers believe brands must be incorporating in their processes.
  • The most significant environmental worries that consumers have regarding the agriculture industry, highlighting the kinds of wasteful processes that this industry needs to act on.
  • The kinds of environmental pledges that consumers like to see from brands.
  • Consumer attitudes around the effects of carbon emissions.
  • Steps that consumers have taken in the last two years to lead a more environmentally friendly lifestyle.
  • Whether or not consumers have become more attentive to the ingredient lists on food and drink products and if so, the reasons for this.
  • Insights into the kind of claims consumers would like to see on food and drink products.
  • Consumer trust regarding companies and brands who are doing regenerative farming/agriculture.
  • The kinds of practices that consumers deem as regenerative farming/agriculture.
  • Consumer familiarity with certifications for regenerative farming.

How this will help - The Needs for Regenerative Farming:

  • Understand the level of concern that consumers have towards agricultural practices and the impact that this has on purchasing behavior.
  • Help establish strategies that ensure that farming practices are deemed good for the planet, good for the farmer, and good for the individual.
  • Highlight the need for farmers and producers of all sizes to take urgent action to address growing concerns over food shortages and climate change.

Files included in this report:

  • FMCG-Gurus-The-Needs-for-Regenerative-Farming-Global-Report.pdf
  • FMCG-Gurus-The-Needs-for-Regenerative-Farming-Global-Report.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – The Needs for Regenerative Farming – Global Report – 2023

Report Description

This report explores regenerative farming, smart agriculture and environmental concerns. The report offers insight into consumer attitudes and behaviors around these topics and how this influences consumer purchasing habits. Our findings reveal actionable recommendations for brands in the farming industry when targeting consumers.

This report will look at the following areas:

  • Consumer attitudes and environmental concerns towards food production and insight into the step’s consumers believe brands must be incorporating in their processes.
  • The most significant environmental worries that consumers have regarding the agriculture industry, highlighting the kinds of wasteful processes that this industry needs to act on.
  • The kinds of environmental pledges that consumers like to see from brands.
  • Consumer attitudes around the effects of carbon emissions.
  • Steps that consumers have taken in the last two years to lead a more environmentally friendly lifestyle.
  • Whether or not consumers have become more attentive to the ingredient lists on food and drink products and if so, the reasons for this.
  • Insights into the kind of claims consumers would like to see on food and drink products.
  • Consumer trust regarding companies and brands who are doing regenerative farming/agriculture.
  • The kinds of practices that consumers deem as regenerative farming/agriculture.
  • Consumer familiarity with certifications for regenerative farming.

Table of Contents:

Coverage
  • Global Coverage
    • Smart Agriculture & Environmental Concerns
  • The proportion of consumers who say 'Damage done to the environment is irreversible'
  • The proportion of consumers who say 'Brands should be doing more to protect the planet'
  • The proportion of consumers who say 'I am concerned about the state of the environment'
  • Are you concerned about carbon emissions?
  • Are you concerned about global warming?
  • Are you concerned about deforestation?
  • Are you concerned about environmental pollution to land caused by farmers?
  • Are you concerned about ethical treatment of farmers?
  • Are you concerned about food wastage?
  • Are you concerned about food shortages?
    • Attitudes & Behaviours
  • Proportion of consumers who find it important/very important that food and drink brands look to offset their carbon footprint.
  • What do you think are the main causes of carbon emission?
  • What statement do you most agree with?
  • Proportion of global consumers that have changed their diet and lifestyle in the last two years with intentions of reducing their carbon footprint
  • What dangers do you associate with carbon emissions?
  • Have you done any of the following in the last two years?
  • The proportion of consumers who have been more attentive to the ingredient listings on food and drink products over the last twelve months
  • Why have you been more attentive to ingredient listings on food and drink?
  • What types of claims do you like to see on product packaging?
    • Regenerative Farming
  • The proportion of consumers who will trust a company/brand more if they are doing Regenerative farming/Agriculture?
  • Why would you trust them more?
  • What do you associate “Regenerative Farming/Agriculture” to?
  • How familiar are you with the following certifications for regenerative farming?
    • Actionable Recommendations

    Files included in this report:

    • FMCG-Gurus-The-Needs-for-Regenerative-Farming-Global-Report.pdf
    • FMCG-Gurus-The-Needs-for-Regenerative-Farming-Global-Report.pptx

      • If you are a user, click here to login and download the report.

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