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The sports nutrition market is more fragmented than ever before, especially as products continue to become more mainstream. This report focuses on a niche segment within the market, namely high-performance athletes who use sports nutrition products as part of dedicated, extensive, and strenuous workout routines. The report examines how consumers use products and why, what motivations they have for using these products and what claims and ingredients appeal, and how workout and usage of products has changed as a result of COVID-19.
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