Top Ten Trends for 2024
This report provides an in-depth analysis of the top ten trends that will govern consumer attitudes and behaviors across the food, drink, and supplement industries over the next twelve months.
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About this report
What this report covers
How This Report Can Benefit the Industry:
Strategic Planning: Develop a clear and concise strategy in an era of uncertainty that factors in macroeconomic uncertainty and consumer attitudes and behavior that are prone to change. Establish key messages and objectives that can be incorporated into the whole of the supply chain that are responsive to consumer priorities.
Effective Marketing and Sales Growth: Recognize what product claims and attributes are most likely to capture consumer attention and shape perceptions of value. Determine what the key messages are that should be communicated to consumers to help drive sales and reduce price sensitivity. Help maintain and grow brand loyalty by helping position products as essential, effective, and relevant.
New Product Development: Create stand-out appeal in a crowded market and minimize the risk of failure. Evaluate what product factors are most important to consumers and prompt willingness to pay a premium, and how to develop products that successfully align with key need states relating to health, indulgence, convenience, and sustainability.