FMCG Gurus -FMCG Gurus – Top Ten Trends for 2024 – Global Report

FMCG Gurus – Top Ten Trends for 2024 – Global Report

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FMCG Gurus – Top Ten Trends for 2024 – Global Report

 Geographies: Global  Industries: Trend Resources  Published Date: 2023

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FMCG Gurus – Top Ten Trends for 2024 – Global Report

Report Description:

This report provides an in-depth analysis of the top ten trends that will govern consumer attitudes and behaviors across the food, drink, and supplement industries over the next twelve months. It identifies and explores the most important and influential factors driving purchasing habits, what priorities consumers have, and how brands can help maximize perceptions of value and transparency.

This report will look at the following areas:

  • Price Sensitivity: The extent to which price inflation is impacting financial confidence and how this is manifesting in shopper behavior. This covers how consumers are making changes to their shopping habits and trying to save money, whilst trying to seek out small indulgences for reward and escapism purposes and worry about the impact of rising prices on health.
  • Attitudes and Aspects of Skincare: Evolving attitudes to wellness in a post-pandemic society, with the focus moving away from health at all costs to considered health due to financial constraints. The report focuses on the extent to which people are taking a proactive approach to health, how they evaluate their well-being, what are the key health goals for the year, and how wellness brands can maximize perceptions of value.
  • Sustainability: Levels of concern about the environment, and the extent that these worries are influencing purchasing and dietary habits at a time when spending is more considered. The report looks at the importance of resourcefulness along the supply chain and addresses key issues such as food waste, whilst positioning products in a way that are win-win for the individual and the planet.

How This Report Can Benefit the Industry:

  • Strategic Planning: Develop a clear and concise strategy in an era of uncertainty that factors in macroeconomic uncertainty and consumer attitudes and behavior that are prone to change. Establish key messages and objectives that can be incorporated into the whole of the supply chain that are responsive to consumer priorities.
  • Effective Marketing and Sales Growth: Recognize what product claims and attributes are most likely to capture consumer attention and shape perceptions of value. Determine what the key messages are that should be communicated to consumers to help drive sales and reduce price sensitivity. Help maintain and grow brand loyalty by helping position products as essential, effective, and relevant.
  • New Product Development: Create stand-out appeal in a crowded market and minimize the risk of failure. Evaluate what product factors are most important to consumers and prompt willingness to pay a premium, and how to develop products that successfully align with key need states relating to health, indulgence, convenience, and sustainability.

Files included in this report:

  • FMCG-Gurus-Top-Ten-Trends-for-2024-Global-Report.pdf
  • FMCG-Gurus-Top-Ten-Trends-for-2024-Global-Report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Top Ten Trends for 2024 – Global Report

Report Description:

This report provides an in-depth analysis of the top ten trends that will govern consumer attitudes and behaviors across the food, drink, and supplement industries over the next twelve months. It identifies and explores the most important and influential factors driving purchasing habits, what priorities consumers have, and how brands can help maximize perceptions of value and transparency.

This report will look at the following areas:

  • Price Sensitivity: The extent to which price inflation is impacting financial confidence and how this is manifesting in shopper behavior. This covers how consumers are making changes to their shopping habits and trying to save money, whilst trying to seek out small indulgences for reward and escapism purposes and worry about the impact of rising prices on health.
  • Attitudes and Aspects of Skincare: Evolving attitudes to wellness in a post-pandemic society, with the focus moving away from health at all costs to considered health due to financial constraints. The report focuses on the extent to which people are taking a proactive approach to health, how they evaluate their well-being, what are the key health goals for the year, and how wellness brands can maximize perceptions of value.
  • Sustainability: Levels of concern about the environment, and the extent that these worries are influencing purchasing and dietary habits at a time when spending is more considered. The report looks at the importance of resourcefulness along the supply chain and addresses key issues such as food waste, whilst positioning products in a way that are win-win for the individual and the planet.

Report Agenda and Insights available:

Contents
  • [COL186] To what extent do you agree with the following statement I/my household is actively trying to reduce spending on food and drink.” - 2023
  • [COL893] Do you plan to make any of the following changes to your food and drink shopping habits over the next twelve months? Please select all that apply - 2023
  • [COL198] What types of premium products and treats have you purchased more of? Please select all that apply - 2023
  • [COL987] Have you cut back spending in restaurants and cafes over the last six months? - 2023
  • [COL198] What types of premium products and treats have you purchased more of? Please select all that apply - 2023
  • [COL828] Why are you concerned? Please select all that apply - 2023
  • [COL828] Why are you concerned? Please select all that apply - 2023
  • [CN864] Why would you trust them more? Please select all that apply - 2023
  • [CN814] Will you trust a company/brand more if they are doing Regenerative farming/Agriculture?  This is classified as farming that ensures soil, water, land, and natural resources are protected, whilst minimizing/eliminating carbon emissions - 2023
  • [AN510] You state that you find the concept of upcycled ingredients appealing. Why is this? Please select all that apply - 2021, 2023
  • [AN408] Upcycled ingredients are ingredients that have directly been sourced from food that will otherwise potentially go to waste and re-used to make other products How appealing do these ingredients sound when purchasing products to help you engage in physical activity? - 2021, 2023
  • [SU025] What challenges do you think exist when it comes to leading an environmentally friendly lifestyle? Please select all that apply - 2022, 2020, 2019, 2024
  • [HAW952] Have you still looked to improve your health over the last two years? - 2023
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
  • [COL271] Compared to twelve months earlier, how much of a priority will spend be on health and wellness products such as functional food and beverages and dietary supplements? - 2023
  • [HAW222] We would now like you to think about mental wellbeing. What do you believe defines good mental wellbeing? Please select all that apply - 2023
  • [HAW394] What health claims are appealing when seeking out food and drink products? Please select all that apply - 2023
  • [AN634] Have you done any of the following in the last two years? Please select all that apply - 2021, 2019, 2023
  • [AN837] You state that you have looked to improve your mental wellbeing. What steps have you taken? Please select all that apply - 2021, 2019, 2023
  • [COL468] Have you done any of the following in the last twelve months to save money? Please select all that apply - 2023
  • [COL668] How often do you enjoy food and drinks that you classify as small indulgences and treats? Please select the answer that best fits. Examples of such products include cakes & pastries, chocolate, confectionery, potato chips, alcoholic beverages, etc. - 2023
  • [COL028] To what extent do you agree with the following statement Over the last twelve months, I have sought out products and flavors that remind me of the past and simpler times” - 2023
  • [CN195] How often do you do the following when buying food and drink? - 2021, 2020, 2019, 2023
  • [CN314] To what extent do you agree with the statement “Over the last twelve months, I have been more attentive to the ingredient listings on food and drink products that I buy” - 2021, 2023
  • [CN892] Why have you been more attentive to ingredient listings on food and drink? Please select all that apply - 2021, 2023
  • [COL468] Have you done any of the following in the last twelve months to save money? Please select all that apply - 2023
  • [SU001] Have you done any of the following in the last two years? Please select all that apply - 2022, 2020, 2019, 2024
  • [CN194] We would now like you to think about natural food and drink. How important is it to you that groceries are 100% natural? Please select the answer that best fits - 2021, 2020, 2019, 2023
  • [SU601] To what extent do you agree with the following statements? - 2022, 2020, 2019, 2024
  • [SU589] Are you concerned about any of the following? Please select all that apply - 2022, 2020, 2019, 2024
  • [AN163] Protein hybrid products are those in which part of the animal-based proteins have been replaced by plant-based proteins. How appealing do these products sound? - 2023
  • [FS160] How appealing do you find the following? Please select the answer that best fits - 2022, 2020
  • [HAW809] What areas of wellbeing would you like to improve over the last twelve months? Please select all that apply - 2023
  • [HAW104] To what extent do you agree with the following statement "Addressing my cognitive and mental health is just as important as addressing my physical health" - 2023
  • [HAW998] To what extent do you agree with the following statement "I actively look for foods or beverages with added health benefits" - 2023
  • [HAW246] Do you turn to any of the following products to boost your health? - 2023
  • [HAW394] What health claims are appealing when seeking out food and drink products? Please select all that apply - 2023
  • [WM925] How has your weight changed in the last twelve months? - 2021, 2019, 2018, 2023
  • [HAW388] Please now think about the concept of health in general. How do you measure good health? Please select all that apply - 2023
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023
  • [SNA619] How often do you skip the following meals? - 2023
  • [SNA183] Compared to twelve months earlier, are you eating the following meals more or less frequently? - 2023
  • [CN735] To what extent do you agree with the following statement “nutritional information on food and drink could be made simpler” - 2021, 2023
  • [CN701] What types of claims do you like to see on product packaging? Please select all that apply - 2021, 2023
  • [AN449] How satisfied are you with the following areas of your health? Please select the answers that best fit - 2021, 2019, 2023
  • [SU860] Have you changed your diet in the last two years in order to lead a more environmentally friendly lifestyle? - 2022, 2020, 2019, 2024
  • [PRE288] Have you heard of the microbiome or gut microbiome/microbiota? - 2022, 2024

Files included in this report:

  • FMCG-Gurus-Top-Ten-Trends-for-2024-Global-Report.pdf
  • FMCG-Gurus-Top-Ten-Trends-for-2024-Global-Report.pptx
  • If you are a user, click here to login and download the report.