FMCG Gurus - FMCG Gurus – Top Ten Trends for 2024 – Trend Digest

FMCG Gurus – Top Ten Trends for 2024 – Trend Digest

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FMCG Gurus – Top Ten Trends for 2024 – Trend Digest

 Geographies:  Global  Industries: Consumer Insight, Top Trends  Published Date:  2023

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FMCG Gurus – Top Ten Trends for 2024 – Trend Digest

Digital Magazine Description:

As we step into the ever-evolving world of the global food, drink, and supplement markets, it is crucial for brands to anticipate and stay ahead of the key trends that are shaping consumer behaviors and attitudes in the coming year. Our trend digest offers an in-depth exploration of each of our ten trends and provides actionable recommendations and insights for brands operating in the FMCG industry in 2024 and beyond. The E-Magazine delves into the most significant trends influencing purchasing decisions, highlights consumer priorities, and provides insights on how brands can enhance value and transparency. The analysis aims to equip businesses with valuable information to align their strategies with evolving consumer preferences.

This E-Magazine Will Look at the Following Areas::

  • Price Sensitivity: Our digital magazine examines the impact of price inflation on consumer financial confidence and its influence on shopping behavior. It explores how consumers are adjusting their shopping habits to save money while also seeking out small indulgences for reward and escapism. Additionally, it addresses concerns about the effect of rising prices on health. The analysis delves into the various ways price inflation affects consumer attitudes and actions in the context of financial well-being.
  • Attitudes Toward Health: Explores the changing perspectives on wellness in a society transitioning from the pandemic. It highlights the shift from an emphasis on health at any expense to a more intentional approach to well-being. The magazine examines the extent to which individuals are actively pursuing good health, evaluating their overall well-being, setting key health goals for the year, and suggests strategies for wellness brands to enhance the perceived value of their offerings. By analyzing these trends, businesses can gain insights into the evolving attitudes and behaviors of consumers in relation to health and wellness.
  • Sustainability: Examines the level of environmental concern among individuals and the impact of these concerns on purchasing and dietary habits, especially during a period of more attentive spending. It emphasizes the significance of resourcefulness throughout the supply chain and addresses smart methods of production. Furthermore, the report highlights the importance of positioning products in a manner that benefits both individuals and the planet, creating a win-win situation. By analyzing these factors, businesses can gain insights into how environmental worries shape consumer behavior and can develop strategies to align with sustainability goals while meeting consumer demands.

How This E-Magazine Can Benefit the Industry:

  • Strategic Planning: Understand the evolution of consumers to create marketing and innovation strategies that will meet the changing needs of consumers in 2024. This strategy should consider the potential impact of economic uncertainties and the tendency for consumer preferences to shift. Our trends can assist brands in establishing key messages and objectives that can be seamlessly integrated throughout the supply chain, ensuring responsiveness to consumer priorities.
  • Effective Marketing and Sales Growth: Help identify which product claims and attributes are likely to attract consumer attention and influence their perceptions of value. Establish the key messages that should be conveyed to consumers to boost sales and minimize price sensitivity. Aid in maintaining and strengthening brand loyalty.
  • New Product Development: Generate stand-out appeal in a competitive market. Assess which factors of a product hold the greatest significance for consumers, leading to a willingness to pay a premium. Determine strategies for developing products that effectively align with key consumer needs, such as health, indulgence, convenience, and sustainability.

Files included in this report:

  • FMCG-Gurus-Top-Ten-Trends-for-2024-Trend-Digest.pdf
  • FMCG-Gurus-Top-Ten-Trends-for-2024-Trend-Digest.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Top Ten Trends for 2024 – Trend Digest

Digital Magazine Description:

As we step into the ever-evolving world of the global food, drink, and supplement markets, it is crucial for brands to anticipate and stay ahead of the key trends that are shaping consumer behaviors and attitudes in the coming year. Our trend digest offers an in-depth exploration of each of our ten trends and provides actionable recommendations and insights for brands operating in the FMCG industry in 2024 and beyond. The E-Magazine delves into the most significant trends influencing purchasing decisions, highlights consumer priorities, and provides insights on how brands can enhance value and transparency. The analysis aims to equip businesses with valuable information to align their strategies with evolving consumer preferences.

This E-Magazine Will Look at the Following Areas::

  • Price Sensitivity: Our digital magazine examines the impact of price inflation on consumer financial confidence and its influence on shopping behavior. It explores how consumers are adjusting their shopping habits to save money while also seeking out small indulgences for reward and escapism. Additionally, it addresses concerns about the effect of rising prices on health. The analysis delves into the various ways price inflation affects consumer attitudes and actions in the context of financial well-being.
  • Attitudes Toward Health: Explores the changing perspectives on wellness in a society transitioning from the pandemic. It highlights the shift from an emphasis on health at any expense to a more intentional approach to well-being. The magazine examines the extent to which individuals are actively pursuing good health, evaluating their overall well-being, setting key health goals for the year, and suggests strategies for wellness brands to enhance the perceived value of their offerings. By analyzing these trends, businesses can gain insights into the evolving attitudes and behaviors of consumers in relation to health and wellness.
  • Sustainability: Examines the level of environmental concern among individuals and the impact of these concerns on purchasing and dietary habits, especially during a period of more attentive spending. It emphasizes the significance of resourcefulness throughout the supply chain and addresses smart methods of production. Furthermore, the report highlights the importance of positioning products in a manner that benefits both individuals and the planet, creating a win-win situation. By analyzing these factors, businesses can gain insights into how environmental worries shape consumer behavior and can develop strategies to align with sustainability goals while meeting consumer demands.

Report Agenda and Insights available:

Maximize my value
  • (COL186) Proportion of global consumers who are actively looking to reduce spending on food and drink. - 2023
  • (COL828) Proportion of global consumers who are concerned that rising prices will impact their health. - 2023
  • (COL893) Do you plan to make any of the following changes to your food and drink shopping habits over the next twelve months? - 2023
  • (COL987) Proportion of global consumers who have cut back spending in restaurants and cafes over the last six months. - 2023
  • (COL198) Proportion of global consumers who say they have sought out more premium treats at home as a form of compensation. - 2023
Green horizon
  • (CN814) Would you trust a company more if they were using regenerative farming? - 2023
  • (CN864) Why would you trust them more? - 2023
  • (AN408) The proportion of consumers who find upcycled ingredients appealing. - 2023
  • (AN510) You state that you find the concept of upcycled ingredients appealing. Why is this? - 2023
  • (SU025) What challenges do you think exist when it comes to leading an environmentally friendly lifestyle? - 2022
My plate my profile
  • (AN358) The proportion of consumers who say in the last two years they have made greater efforts to use apps to monitor their diet and lifestyle more closely. - 2023
  • (AN314) The proportion of consumers who say there is a lack of products available that meet their nutritional requirements. - 2023
  • (AN358) The proportion of consumers who say in the last two years they have taken a greater interest in ingredients that help boost health. – 2023
  • (COL271) Compared to twelve months earlier, how much of a priority will spend be on health and wellness products such as functional food and beverages and dietary supplements? - 2023
  • (HAW196) What product attributes will shape your perceptions of value when purchasing health products? - 2023
Strive for happiness
  • (HAW222) What do you believe defines good mental well-being? - 2023
  • (HAW394) Proportion of global consumers who say they find mood-enhancing claims on food and drink claims appealing. - 2023
  • (AN634) The proportion of consumers who say they have looked to improve their mental well-being in the last two years. - 2022
  • (COL668) How often do you enjoy food and drinks that you classify as small indulgences and treats? - 2023
  • Over the last twelve months, I have sought out products and Flavors that remind me of the past and simpler times.
  • (COL468) Proportion of global consumers who have encouraged their family to sit down and eat the same meal together. - 2023
Natural Harmony
  • (CN195) The proportion of consumers who say the following. - 2023
  • (CN314) The proportion of consumers who say they have been more attentive to ingredient listings over the last twelve months.
  • (CN892) Why have you been more attentive to ingredient listings on food and drink? - 2023
Pursuing simplicity
  • (AN314) What challenges do you feel exist when it comes to leading a healthy lifestyle? - 2023
  • (CN701) What types of claims do you like to see on product packaging?
Tech meets taste
  • (FS160) The proportion of consumers who say they find robot-operated kitchens appealing.
  • (AN163) The proportion of consumers who say they find the concept of protein hybrids appealing. 2023
  • (AN33) You state that you do not find protein hybrids appealing. Why is this? 2023
For today better tomorrow
  • (HAW394) What health claims are appealing when seeking out food and drink products? - 2023
  • (WM925) The proportion of consumers who believe they have gained weight in the last twelve months. - 2023
  • (HAW388) Please now think about the concept of health in general. How do you measure good health? - 2023
Breaking barriers
  • (SU001) The proportion of consumers who say they have actively boycotted a product/brand because of their ethical credentials in the last two years.
  • (SU601) The proportion of consumers who say food, drink, and supplement brands should be doing more to protect the planet. - 2022
  • Please now think about products that are designed to help manage/address the symptoms you are experiencing (from the menopause). How important is it that brands engage in positive marketing? - 2023
Revive and thrive
  • (AN449) Proportion of consumers who say they are satisfied with their energy levels. - 2023
  • What do you believe defines good sleep health? - 2023
  • (PRE288) Proportion of global consumers who say they have heard of the gut microbiome. 2022
  • (SU860) The proportion of consumers who say they have made changes to their diets and lifestyles in the last twelve months to behave in a more sustainable manner.

Files included in this report:

  • FMCG-Gurus-Top-Ten-Trends-for-2024-Trend-Digest.pdf
  • FMCG-Gurus-Top-Ten-Trends-for-2024-Trend-Digest.pptx
  • If you are a user, click here to login and download the report.