FMCG Gurus – Top Trend 3 – My Plate, My Profile – Global Report 2024
Report Description:
Brands are leveraging technology to create tailored dietary solutions that meet the unique nutritional needs and preferences of consumers. This report explores our third top trend, My Plate, My Profile. The report explores how the food and drink industry is witnessing a demand for personalized and highly tailored health plans, with individuals seeking customized solutions that cater to their specific needs and preferences, as well as innovations around DNA and artificial intelligence in this industry. In addition, our findings provide actionable recommendations for brands providing personalized and tailored offerings to consumers.
This report will look at the following areas:
- Breakdown of whether consumers take a proactive or reactive approach to health.
- The proportion of consumers who say in the last two years they have tried to do the following.
- The extent to which consumers are interested in food and drink products that are customized to meet their individual needs.
- Consumer attitudes regarding whether they feel there are currently products on the market that are catered to meet their specific nutritional needs.
- The nutrients consumers would like to see products contain.
- The ways consumers monitor their diet.
- Consumer awareness around the concept of nutrition genetic testing and the appeal of this.
- how much of a priority consumers feel spending will be on health and wellness products such as functional food and beverages and dietary supplements.
- The different product attributes that will shape consumers’ perceptions of value when purchasing health products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the growing phenomenon of artificial intelligence and DNA testing in the food and drink industry, by using consumer insights to suggest opportunities and innovation for more customized food and drink products.
- Personalized options: Reveals the ways brands can ensure consumers have access to more personalized and tailored options in the food and drink market.
Files included in this report:
Top-Trend-3-My-Plate-My-Profile-Global-Report-2024.pdf
Top-Trend-3-My-Plate-My-Profile-Global-Report-2024.pptx