FMCG Gurus – Top Trend 8 – For Today, Better Tomorrow – Global Report – 2024
Report Description:
Acting for today from a health-conscious and environmentally-conscious perspective, consumers want health-boosting and ethical products to improve their health on a day-to-day basis. This report explores our eighth top trend, For Today, Better Tomorrow. The report explores how health-conscious routines and lifestyles have become integrated into many individuals’ day-to-day lives in today’s post-pandemic world. Our findings provide actionable recommendations for brands to ensure that consumers are able to address their day-to-day lives, whether this be through energy-boosting products, enhancing their emotional wellness, or doing a digital detox.
This report will look at the following areas:
- The various areas of well-being that consumers would like to improve over the next year.
- Changes consumers have made to their dietary habits to improve certain areas of health.
- Levels of consumer satisfaction with their cognitive health.
- Insights into consumers’ energy levels, or feelings of fatigue.
- What areas of health consumers associate with energy levels.
- The most appealing claims on immune health products.
- Changes in consumer attitudes toward their health.
- How consumers rate their health, comparing generational groups.
- Insights into emotional wellness, including the steps consumers have taken to improve this area of health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the day-to-day integration of health-conscious approaches in the food and drink industry using consumer insights to suggest opportunities and innovation for the future.
- Energy Levels: Reveals insights into consumers' energy levels and the reason why consumers want to address this aspect of their day-to-day lives.
Files included in this report:
Top-Trend-8-For-Today-Better-Tomorrow-Global-Report-2024.pdf
Top-Trend-8-For-Today-Better-Tomorrow-Global-Report-2024.pptx