FMCG Gurus - FMCG Gurus – Why the Plant-Based Industry Must Acknowledge its Mistakes – Global Report 2023

FMCG Gurus – Why the Plant-Based Industry Must Acknowledge its Mistakes – Global Report 2023

FMCG Gurus – Why the Plant-Based Industry Must Acknowledge its Mistakes – Global Report 2023

 Geographies:  Global  Industries: Category Insight, Consumer Insight, Meat & Plant-Based Protein, Trend Reports  Published Date:  2023

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FMCG Gurus – Why the Plant-Based Industry Must Acknowledge its Mistakes – 2023

Report Description

This report focuses on how the plant-based market is now more of a necessity than ever before due to inadequate food supply chains. After decades of growth, the plant-based market must move away from being positioned as fun and trendy to a necessity to address food inadequacies the globe faces due to climate change.

This report will look at the following areas:

  • The hype around the plant-based market meaning it could be seen as a fad.
  • How the plant-based industry can avoid being associated with compromise.
  • The need for innovation in taste and texture.
  • Removing the association with elitism.
  • Opportunities around fortification in plant-based.

How this will help - Why the Plant-Based Industry Must Acknowledge its Mistakes - Global Report 2023:

  • Ensure that brands can identify – and respond to – key challenges that are impacting sales growth within the plant-based market.
  • Develop long-term strategies that help target consumers not synonymous with plant-based as a solution to deal with food shortages.
  • Examine opportunities around formulation and marketing that can help give plant-based products mass appeal.

Files included in this report:

  • FMCG-Gurus-Why-the-Plant-Based-Industry-Must-Acknowledge-its-Mistakes-Global-Report-2023.pdf
  • FMCG-Gurus-Why-the-Plant-Based-Industry-Must-Acknowledge-its-Mistakes-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Why the Plant-Based Industry Must Acknowledge its Mistakes – 2023

Report Description

This report focuses on how the plant-based market is now more of a necessity than ever before due to inadequate food supply chains. After decades of growth, the plant-based market must move away from being positioned as fun and trendy to a necessity to address food inadequacies the globe faces due to climate change.

This report will look at the following areas:

  • The hype around the plant-based market meaning it could be seen as a fad.
  • How the plant-based industry can avoid being associated with compromise.
  • The need for innovation in taste and texture.
  • Removing the association with elitism.
  • Opportunities around fortification in plant-based.

Table of Contents:

Coverage
  • This report has been compiled based on the following FMCG Gurus survey series: Meat and Plant-Based Protein survey series (2022), Sustainability survey series (2022).
Insights
  • The proportion of consumers who say they are concerned about the following. - 2020 & 2022
  • The proportion of consumers who eat/drink dairy alternatives. - 2020 & 2022
  • The proportion of consumers who eat meat substitutes. - 2020 & 2022
  • The proportion of consumers who DO NOT purchase plant-based meat products say they are too expensive. - 2022
  • The proportion of global consumers who say they find information on healthy eating and drinking confusing and contradictory. - 2021
  • The proportion of global consumers who believe that environmentally-friendly products are too expensive. - 2022
  • The proportion of consumers who are sceptical of environmental claims made by brands. - 2022
  • The proportion of global consumers say they are concerned about "hidden" ingredients in food and drink products disguised via complex labelling. - 2021
  • The proportion of global consumers who believe that food, drink, and supplement brands should be doing more to protect the planet. - 2022
  • The proportion of global consumers who believe food and drink brands should offset their carbon footprint. - 2022
  • What benefits do you want to obtain when eating meat substitutes? - 2022
  • The proportion of consumers who say that they have changed their diet in the last two years in order to lead a more environmentally friendly lifestyle. - 2022
  • What changes have you made? - 2022
  • The proportion of consumers who do not purchase meat alternatives that are not satisfied with the taste. - 2022
  • The proportion of consumers who do not buy alternative meats that say that products are too soft. - 2022
  • The proportion of consumers who do not purchase meat products that say they are not juicy. 2022
  • The proportion of consumers who say the following in relation to meat substitutes mimicking real meat. - 2022
  • The proportion of global consumers who associate a healthy diet with avoiding animal-based products. - 2023
  • The proportion of global consumers in the last six months say they have made efforts to eat/drink healthier, but ultimately slipped back into old habits after a couple of days. - 2021
  • The proportion of global consumers currently on a diet associate it with having a balanced diet that is compromise-free. - 2021
  • The proportion of global beer drinkers who have looked to reduce the amount they drink over the last twelve months. - 2021
  • The proportion of global consumers who do not eat meat substitutes that say they prefer vegetables over meat replacements. - 2022
  • The proportion of of global consumers like products with new and unusual flavors. - 2022
  • What kind of new and unusual/exotic flavors do you like? - 2022
  • The proportion of global consumers who say they like food and drink products with unusual textures.- 2021
  • The proportion of global consumers who say they like food and drink products with new and experimental flavors. - 2022
  • The proportion of consumers who say they like flavor hybrids. - 2022
  • The proportion of consumers who classify themselves as vegan, vegetarian, or flexitarian. - 2022
  • The proportion of consumers who eat/drink dairy alternatives. - 2022
  • The proportion of consumers who eat/drink real dairy. - 2022
  • The proportion of global consumers who have recently given up meat say that they are concerned about missing out on vital nutrients. - 2021

Files included in this report:

  • FMCG-Gurus-Why-the-Plant-Based-Industry-Must-Acknowledge-its-Mistakes-Global-Report-2023.pdf
  • FMCG-Gurus-Why-the-Plant-Based-Industry-Must-Acknowledge-its-Mistakes-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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