FMCG Gurus – Womens Health – Global Report 2024
Report Description:
Our women’s health report explores the latest trends in women’s general health and wellness, including insights into dietary habits, cognitive health, weight management, and more. In addition, the report reveals insights into women’s sexual health, and menopausal health, exploring pregnancy, emotional wellness, and more.
This report will look at the following areas:
- The proportion of women who say they are satisfied with their overall health.
- Those who say they feel that their health has improved over the last couple of years, and the areas of health that consumers would like to improve over the next twelve months.
- The kind of steps women have taken in the last twelve months to improve their health.
- Insights into weight management.
- Attitudes toward women’s skin/nail/hair health.
- The steps women have taken to improve their mental/cognitive health.
- The challenges women face when trying to lead a healthier lifestyle.
- Insights into pregnancy and any health problems they may experience that could impact their ability to get pregnant, including the changes they have made to their diet and lifestyle to increase their chances of getting pregnant.
- The kinds of symptoms experienced by women who have suffered a sexually transmitted disease in the last two years.
- The kinds of symptoms experienced by women during post-menopause and the kinds they took to try and improve these symptoms.
- The areas of life that women feel have been impacted by the menopause.
- Awareness around the role that probiotics can play in helping manage health/symptoms during and after menopause.
- The appeal of the concept of natural nutritional supplements that are designed to help address/ manage symptoms.
- The extent to which women find it important that brands engage in positive marketing for products designed to help manage/address menopause symptoms.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate women’s health by using consumer insights to suggest opportunities and innovation for the future.
- Awareness: Highlights the importance of brands raising awareness around women’s health and engaging in positive marketing to do so.
Files included in this report:
- FMCG-Gurus-Womens-Health-Global-Report-2024.pdf
- FMCG-Gurus-Womens-Health-Global-Report-2024.pptx