This Q3 2019 Active Nutrition survey covers the following twenty countries: Argentina, Brazil, Canada, China, Denmark, France, Germany, Indonesia, Italy, Japan, Poland, Malaysia, Saudi Arabia, Slovenia, South Africa, South Korea, Spain, UK, US, and Vietnam.
1,000 consumers were surveyed per country.
The survey covers three areas: Overall health, lifestyle and eating, and drinking habits.
This survey focuses on consumers who do not engage in strenuous physical activity daily but instead are health-conscious consumers who are looking to maintain and improve their health. The survey examines what concerns consumers have and why when it comes to their health, what changes are they making to their lifestyles and why and want improvements they want to see – as well as what challenges are faced when it comes to healthy living. The survey has a specific focus on consumer attitudes towards specific ingredients and the impact these ingredients have on health.
Files included in this report:
FMCG-Gurus-Global-and-Regional-splits-Active-Nutrition-Q3-2019-1-1.xlsx