This Q3 2019 Sustainability survey covers the following twenty countries: Argentina, Brazil, Canada, China, Denmark, France, Germany, Indonesia, Italy, Japan, Poland, Malaysia, Saudi Arabia, Slovenia, South Africa, South Korea, Spain, UK, US, and Vietnam.
1,000 consumers were surveyed per country.
The survey covers four areas: the environment, claims, lifestyle and packaging
This survey examines consumer attitudes and behaviors when it comes to the environment, identifying key concerns that they have and highlighting what steps brands and manufacturers should be doing to demonstrate ethical and environmental initiatives. The survey also examines what sustainability claims are of greatest importance to consumers and the extent they influence purchasing behavior, the extent that consumers are making changes to lead a more sustainable lifestyle and the steps that they are taking, and attitudes and behaviors when it comes to recycling and packaging.
Files included in this report:
FMCG-Gurus-Global-and-Regional-splits-Sustainability-Q3-2019-3.xlsx