This Healthy Ageing report examines attitudes and behaviors towards cognitive health across the globe. The report focuses on the extent that consumers suffer from brain- and eye-related health problems and the impact that this is having on their lifestyles. The report examines steps that consumers are taking to improve their cognitive health and interest in food and drink and nutritional supplements that address specific issues such as improving memory performance, alertness and the ability to store and process information. The report provides strategic recommendations around launching and positioning products to target consumers who either suffer from cognitive health problems or want to take a proactive approach to prevent such issues.
Files included in this report