This Healthy Ageing report examines consumer attitudes and behaviors towards weight management. The report examines consumers attitudes to their weight, and the extent to which consumers are dieting and their dietary patterns across the globe. The report examines strategies that consumers are taking to lose weight, key barriers that exist when it comes to losing weight and the extent to which dietary plans are successful. The report also examines the extent that consumers monitor their weight and nutritional intake on a daily basis. The report provides strategic recommendations for the food, drink and nutritional supplement industries when targeting consumers who are trying to lose weight.
Files included in this report