Published: January 2019
This Healthy Ageing report examines consumer attitudes and behaviors towards heart health across the globe. The report examines the extent that consumers suffer from heart-related health problems such as high cholesterol levels, tight chest pains and hypertension. The report examines the steps that consumers are taking to improve their heart health, why they want to improve their heart health and in what product categories do they like to see heart health claims. The report also provides analysis around consumer attitudes towards different ingredients linked to heart health as well as providing recommendations to target consumers who either want to address such problems or taking a proactive approach to preventing such issues.
Files included in this report