Published: June 2017
This Product Case Study examines the launch of SpikedSeltzer, a brand touted as a pioneer of the alcoholic carbonated water sub-category. The report examines the growth of the brand and also the category in general, looking how the consumption habits of young adults when it comes to alcoholic beverages are changing. The report highlights the opportunity for alcoholic brands to diversify within traditional sectors, with consumers wanting products that offer fun and enjoyment whilst at the same time, wanting products that have a better quality positioning. The report concludes how sub-categories within the alcoholic beverage market will become increasingly common.
Published: June 2017
This Product Case Study examines the launch of SpikedSeltzer, a brand touted as a pioneer of the alcoholic carbonated water sub-category. The report examines the growth of the brand and also the category in general, looking how the consumption habits of young adults when it comes to alcoholic beverages are changing. The report highlights the opportunity for alcoholic brands to diversify within traditional sectors, with consumers wanting products that offer fun and enjoyment whilst at the same time, wanting products that have a better quality positioning. The report concludes how sub-categories within the alcoholic beverage market will become increasingly common.
Files included in this report:
SpikedSeltzer and the development of the alcoholic carbonated water category.pdf