Published: May 2019
This report examines the topic of sugar in the food and drink industry, understanding consumer attitudes and behaviors when it comes to the ingredient. Over the last decade, sugar has emerged as the number one dietary evil because of the link with rising obesity and diabetes rates. As as a result of this, negative sentiment towards sugar has intensified and consumers state that they are making conscious efforts to avoid sugar. However, the reality can often be different. For instance, consumers do not actively monitor their sugar intake or seek out sugar substitutes, whilst any actual attempts to reduce sugar tends to be short-lived. This report examines the complexity surrounding sugar reduction in products, highlighting what consumers real want and how the industry can respond to this.
Published: May 2019
This report examines the topic of sugar in the food and drink industry, understanding consumer attitudes and behaviors when it comes to the ingredient. Over the last decade, sugar has emerged as the number one dietary evil because of the link with rising obesity and diabetes rates. As as a result of this, negative sentiment towards sugar has intensified and consumers state that they are making conscious efforts to avoid sugar. However, the reality can often be different. For instance, consumers do not actively monitor their sugar intake or seek out sugar substitutes, whilst any actual attempts to reduce sugar tends to be short-lived. This report examines the complexity surrounding sugar reduction in products, highlighting what consumers real want and how the industry can respond to this.
Files included in this report:
The-War-on-Sugar_the-evolution-of-consumers.pdf
The-War-on-Sugar_the-evolution-of-consumers-1.pptx