Published: July 2019
This global medical nutrition report examines the attitudes and behaviors of patients who specifically use products that are specifically positioned around health maintenance and recovery from illness. This is categorized into food, drink, supplements and enteral nutrition. The report examines consumption patterns and attitudes to products, such as opportunities and barriers that exist when it comes to key product attributes such as affordability, taste and texture and ease of digestion. The report identifies what the industry can do to make products more friendly and compromise free to target patients who may have low levels of brand and product loyalty and do not always stick to recommended advice when it comes to using products.
Files included in this report