Published: January 2018
This Category Survey report examines consumer attitudes towards fresh and pre-packaged bakery in the UK. Analysis is provided at the sub-category level and is broken down into six areas. These areas are consumption habits, whether consumers prioritize health or indulgence, core motivations for turning to bakery products, flavor and size preferences, ingredient and product claims and finally, what product attributes shape perceptions of quality and willingness to trade-up. After this, the report provides strategic recommendations for industry players in the country’s bakery market.
Files included in this report:
1519039501wpdm_Understanding consumer attitudes to bakery in the UK in 2018.pdf