Published: June 2017
This Country Profile examines evolving consumer trends, attitudes and behaviors in the Italian grocery market, using FMCG Gurus’ mega-trend framework. The report covers the food, soft drinks, alcoholic drinks and personal care sectors, analyzing how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing consumer motivations and purchasing behavior, both day-to-day and in the long-term. The report provides strategic recommendations on how to target consumers across the sectors in the country.
Published: June 2017
This Country Profile examines evolving consumer trends, attitudes and behaviors in the Italian grocery market, using FMCG Gurus’ mega-trend framework. The report covers the food, soft drinks, alcoholic drinks and personal care sectors, analyzing how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing consumer motivations and purchasing behavior, both day-to-day and in the long-term. The report provides strategic recommendations on how to target consumers across the sectors in the country.
Files included in this report:
1499248894wpdm_Understanding consumer trends in the Italian grocery market.pdf