Published: March 2018
This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to chia seeds. An ingredient that is associated with an array of health benefits and has gained more mainstream attention due to its association with the superfood trend, the report examines consumer awareness towards the ingredient and the extent to which consumers are try to incorporate chia seeds into their everyday diets. The report highlights an attitude/behavior gap when it comes to the appeal of chia seeds and the extent to which consumers actually seek the ingredient out, and what the grocery industry can do to rectify this.
Published: March 2018
This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to chia seeds. An ingredient that is associated with an array of health benefits and has gained more mainstream attention due to its association with the superfood trend, the report examines consumer awareness towards the ingredient and the extent to which consumers are try to incorporate chia seeds into their everyday diets. The report highlights an attitude/behavior gap when it comes to the appeal of chia seeds and the extent to which consumers actually seek the ingredient out, and what the grocery industry can do to rectify this.
Files included in this report:
Understanding global consumer attitudes to chia seeds in 2018.pdf