Top Ten Future Trends for 2030

The food, drink and supplement market continues to evolve at a faster rate than ever before, driven by constantly evolving consumer need states and innovation from a new product development perspective. However, in a fiercely competitive market and in the face of continuously declining loyalty, it is crucial that brands identify future areas of innovation in order to stay ahead of the competition and capture consumer attention. In this resource, FMCG Gurus has identified ten trends that it believes will govern consumer attitudes and behaviors in 2030, examining these trends and what opportunities and implications exist for brands in the future.