What to expect:
- Explore the Top Ten Trends that will define the food, beverage, and supplement markets in 2024.
- Identify influential factors that will impact consumers' decision-making process in 2024.
- Uncover the meaning of value for consumers in 2024 and beyond and how to target them successfully.
- Recognize the importance of health and wellbeing vs sustainability in a time of uncertainty for the modern-day consumer.
How this will help:
- Develop clear and concise marketing strategies to successfully connect and communicate with your consumer in a time of uncertainty.
- Create stand-out appeal in a crowded marketplace and minimize the risk of failure.
- Determine what the key messages are that should be communicated to consumers to help drive sales and reduce price sensitivity.
- Successfully understand the evolution of consumers in order to create marketing and innovation strategies that will meet the changing needs of consumers in 2024 and beyond.
- This report contains 24 pages.
- PDF attachment.