FMCG Gurus & Oterra present:

SESSION ONE: 24-11-2021     START TIME: 09:00 AM GMT (10:00 AM CET)     DURATION: 60 Minutes

SESSION ONE: 24-11-2021     START TIME: 05:00 PM GMT (06:00 PM CET)     DURATION: 60 Minutes

Session two will be the same presentation as session one.

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FMCG Gurus Presentation:

This presentation by FMCG will evaluate the evolution of naturalness from a claims perspective within the beverage industry, understanding why such formulation is more critical than ever. The presentation will examine the roles that health, safety, quality, and the environment have on purchasing behavior across the non-alcoholic and alcoholic beverage sectors and how industry players need to respond to ensure they offer maximum trust and value.

What you will learn:

	Understand how consumer attitudes towards ingredient claims are  evolving across the non-alcoholic and alcoholic beverage market.
	Assess how the demand for better-for-you options continues to evolve  across the beverage industry.
	Evaluate the role of trust and transparency in a post-pandemic  environment and the need for consumers to fully understand product  formulation.

Oterra Presentation:

A new reality is sweeping the beverage industry, consumers want better-for-you beverages with a good back story, a hint of luxury, or an element of fun and adventure. In this webinar, we’ll explore why natural ingredients are key to this and how we can help reinvigorate your beverages. We’ll take a deep dive into natural colors and why they’re high on consumers’ natural ingredient wish-list, how they can boost your beverages – and your brand.

What you will learn:

	The importance of natural colors.
	Utilize learnings from the four trends shaping beverage formulation and  product.
	How natural colors can lift your brand and inspire new ideas.

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