This report will look at the following areas:

• Consumer perceptions around sugar and the types of claims consumers like to see on product packaging.
• The proportion of consumers who say they suffer from health issues that require them to take care of their sugar intake.
• The areas of health that consumers would like to improve over the next twelve months.
• The proportion of consumers who say they believe that sugar intake is important as part of an overall balanced diet.
• Insights into the benefits that consumers associate with sugar.
• The proportion of consumers who say they have pr-diabetes, diabetes type 1, or diabetes type 2.
• Perceptions of taste regarding reduced sugar content.
• The steps consumers take if they feel a product has too much sugar.
• The proportion of consumers who say they either look to moderate/eliminate sugar from my diet or make some effort to do so.
• The proportion of consumers who say they know the difference between natural sugar and added sugar.
• The proportion of consumers who say they are concerned about hidden sugars in food and drink.
• The kinds of categories that consumers actively seek out low or reduced sugar offerings.
• The categories that consumers are satisfied with the availability of low sugar variants.
• The proportion of consumers who say they have favorable perceptions towards the following claims on packaging.
• The proportion of consumers who say that they would have favorable perceptions of sugar if it had vegan-friendly claims on packaging.
• The proportion of consumers who say they know how much sugar they have consumed in the last twenty-four hours.
• The proportion of consumers who say they agree with extra taxation and higher prices on products that are high in sugar.
• The proportion of consumers who deem natural sweeteners to be healthy and who say they regularly seek out natural sweeteners, including the reasons for this.
• Perceptions of bitterness associated with natural sweeteners.
• The types of sweeteners that consumers have heard of, including those that are associated with being healthier than sugar and more environmentally-friendly than sugar.