FMCG Gurus – Personalized Nutrition in Australia – Country Report 2024
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits toward personalized nutrition. Our findings unveil the key consumer motivations and product attributes when purchasing customized food and drink. In addition, our findings reveal actionable recommendations for brands operating in nutrition genetic testing.
This report will look at the following areas:
- The proportion of consumers who rate their health as good or excellent.
- The areas of health that consumers plan to make improvements to over the next year.
- Insights into what consumers research in terms of improving their health and nutrition.
- The proportion of consumers who monitor their intake of the following at least some of the time.
- Consumer attitudes toward their diets.
- The proportion of consumers who monitor their intake of certain ingredients.
- Consumer attitudes toward DNA and genes.
- The proportion of consumers who have conducted research into their genetics and the changes consumers made as a result of this.
- The number of consumers who have heard of nutrition genetic testing and where they heard about this.
- The proportion of consumers who say they find the concept of nutrition genetic testing appealing when given a definition, those who would be willing to use it, and why.
- The amount of consumers who would be concerned that health professionals or other third parties would hold information about their genetics/DNA.
- The reasons nutrition genetic testing does not appeal to consumers.
- Levels of consumer interest in food and drink products customized to meet their individual nutritional needs and the reasons for this.
- The proportion of consumers who seek such products.
- The different product categories and nutrients consumers are interested in seeing customized food and drink.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the personalized nutrition market by using consumer insights to suggest opportunities and innovation for the future.
- Promote efficacy: Brands should make a direct link between customization and efficacy to help shape perceptions of value.
Files included in this report:
Personalized-Nutriton-in-Australia-Country-Report-2024.pdf
Personalized-Nutriton-in-Australia-Country-Report-2024.pptx