FMCG Gurus – Sports Nutrition Trends in Asia Pacific – Regional Report – 2024
Report Description:
This report explores the trends in sports nutrition in Asia Pacific. The report offers insight into consumer behaviors, attitudes and purchasing habits when it comes to sports nutrition products. Our findings unveil the key consumer motivations and product attributes when purchasing sports nutrition products and explores the impact of rising prices on this market. In addition, our findings reveal the most appealing on-pack and health-boosting claims on sports nutrition products.
This report will look at the following areas:
- The types of sports nutrition products consumers have purchased in the last six months and the changes in consumption habits in the last six months.
- The reasons for purchasing sports nutrition products.
- Insights into the impact of rising costs on sports nutrition products.
- The most appealing ingredients and product attributes of sports nutrition products.
- Consumer perceptions around various protein types and levels of consumer satisfaction with high protein snacks.
- Consumer perceptions of trust around packaging claims on sports nutrition products.
- Side-effects experienced when using sports nutrition products.
- The barriers to purchasing within the sports nutrition market.
- Actions and recommendations for the industry over the next 12 months.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the world of sports nutrition by using consumer insights to suggest opportunities and innovation for the future.
- Claims: What claims consumers want to see when considering different types of sports nutrition products. Including what ingredients they find appealing and highlighting the barriers to purchase in the market that brands must address.
Files included in this report:
Sports-Nutrition-Trends-in-Asia-Pacific-Regional-Report-2024.pdf
Sports-Nutrition-Trends-in-Asia-Pacific-Regional-Report-2024.pptx