FMCG Gurus – Joint and Bone Health in Europe – Regional Report – 2024
Report Description:
This report explores consumer attitudes and behaviors towards their joint and bone health in Europe. Exploring the various barriers and challenges that arise as a result of modern-day living, the report reveals consumer perceptions, levels of satisfaction, and the steps they are taking to improve their joint and bone health. In addition, our findings present actionable recommendations for brands operating in the joint and bone health market.
This report will look at the following areas:
- Consumer awareness of and satisfaction with joint and bone health.
- Dietary changes that have been made to improve joint and bone health.
- Perceptions of products positioned around improving bone and joint health.
- The most appealing food, drink, and supplement categories that consumers like to see claims with products actively improving joint and bone health.
- The kinds of problems consumers experience regarding their joint and bone health, the steps they have taken to improve this over the last year, and the reasons they want to address these problems.
- The most influential sources for finding out information about joint and bone health.
- The most appealing claims on food, drink, and supplement products, and the benefits consumers would like to obtain from such products to aid their joint and bone health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate joint and bone health problems among consumers by using consumer insights to suggest opportunities and innovation for the food, drink, and supplement markets.
- Barriers: Understanding the existing barriers and challenges that come with modern-day living, causing widespread problems with joint and bone health.
Files included in this report:
Joint-and-Bone-Health-in-Europe-Regional-Report-2024.pdf
Joint-and-Bone-Health-in-Europe-Regional-Report-2024.pptx