FMCG Gurus – Clean Label and Naturalness Trends in UK – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards clean label and naturalness claims in UK. The report examines consumer perceptions of food, drink and supplement products made with natural ingredients and the kinds of claims that are appealing when making purchasing decisions.
This report will look at the following areas:
- How natural claims shape perceptions of healthiness.
- How consumers interpret natural claims.
- How often consumers check ingredient listings and the types of claims that they like to see on packaging.
- How influential certain claims are for consumers when choosing what food and drink they will purchase.
- How consumers interpret organic claims and whether they prefer organic claims to natural claims.
- The influence of natural coloring on consumer perceptions of value and naturalness.
- How consumers feel that nutritional labeling could be improved.
FMCG Gurus – Clean Label and Naturalness Trends in UK – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards clean label and naturalness claims in UK. The report examines consumer perceptions of food, drink and supplement products made with natural ingredients and the kinds of claims that are appealing when making purchasing decisions.
This report will look at the following areas:
- How natural claims shape perceptions of healthiness.
- How consumers interpret natural claims.
- How often consumers check ingredient listings and the types of claims that they like to see on packaging.
- How influential certain claims are for consumers when choosing what food and drink they will purchase.
- How consumers interpret organic claims and whether they prefer organic claims to natural claims.
- The influence of natural coloring on consumer perceptions of value and naturalness.
- How consumers feel that nutritional labeling could be improved.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy diet and lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Clean-Label-and-Naturalness-Trends-in-the-UK-Country-Report-2025.pdf
FMCG-Gurus-Clean-Label-and-Naturalness-Trends-in-the-UK-Country-Report-2025.pptx