This report provides an overview at the sub-category level, analyzing attitudes and behaviors across the African and Middle Eastern bakery markets. The report examines key motivations for turning to products and what claims around health and sustainability are of the most appeal – and how the industry can capitalize on this.
Files included in this report:
FMCG-Gurus-Fresh-Bakery-Africa-Middle-East-Overview-2022.pdf
FMCG-Gurus-Fresh-Bakery-Africa-Middle-East-Overview-2022.pptx