This Country Profile report examines evolving consumer attitudes and behaviors, determining the critical needs of states driving food, drink, and supplement choice, based on FMCG Gurus’ Top Ten Trends for 2022. Focusing on critical issues such as health and wellness, sustainability, indulgence, and trust and transparency, the report analyzes what consumers prioritize when seeking out products, what new opportunities exist around sectors, and what challenges people feel when trying to achieve health and sustainability goals.
How this will help - Country Profiles:
- Understand differing attitudes and behaviors across the Generation Z, Millennials, Generation X, and Baby Boomer segments.
- Identify similarities and differences across the age groups based on the topics of cost-of- living, health and wellness, sustainability, and taste and indulgence.
- Move away from generic strategies and be able to target age groups more precisely by understanding their core need states.
Files included in this report:
FMCG-Gurus-Consumer-Trends-in-Poland-2022-Report.pdf
FMCG-Gurus-Consumer-Trends-in-Poland-2022-Report.pptx