FMCG Gurus - FMCG Gurus – Healthy Ageing Series – Heart Health – Global Report 2022

FMCG Gurus – Healthy Ageing Series – Heart Health – Global Report 2022

Geographies: Global Industries: Healthy Ageing, Heart Health Published Date: 2022

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Attitudes and Behaviors

[HH030] To what extent do you agree with the following statements?
[HH805] What benefits would you like to obtain from food and drink or nutritional supplements that aid your heart health? Please select all that apply

Addressing Heart Health &

[HH235] How likely are you to do the following?
[HH695] Have you made any changes to your diet in the last twelve months to improve your heart health? Please select all that apply
[HH928] In what categories do you like to see claims around products actively improving heart health?
[HH718] What kind of food and drink products do you turn to in order to boost your health?
[HH779] Do you suffer from any of the following health problems? Please select all that apply
[HH026] Have you been diagnosed with any of the following?
[HH489] Over the past twelve months, have you taken any of the following steps to address these heart health problems? Please select all that apply
[HH101] What reasons do you have for addressing these issues? Please select the answer that best fits
[HH217] How interested are you in addressing the following health problems over the next twelve months?

Ingredients

[HH227] Why are you interested in addressing heart health issues? Please select all that apply
[HH992] We would now like you to think about your heart health overall. How influential are the following sources when it comes to finding out information about heart health?
[HH092] We would now like you to think about food and drink products that either directly promote health claims on packaging or are linked in general with addressing the following health issues? How appealing are the following claims on food and drink products?
[HH377] You stated that you use nutritional supplements for the following health problems. What type of format do you usually buy these nutritional supplements in?

Actions & Recommendations

[HH719] We would now like you to think about nutritional supplements that do not require a prescription that either directly promote health claims. How appealing are nutritional supplements that promote the following claims?
[HH683] You state that you do not use nutritional supplements to address heart health issues. Why is this? Please select all that apply
[HH090] What benefits do you associate these ingredients with?

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