How this will help - Country Profiles:
- Understand differing attitudes and behaviors across the Generation Z, Millennials, Generation X, and Baby Boomer segments.
- Identify similarities and differences across the age groups based on the topics of cost-of- living, health and wellness, sustainability, and taste and indulgence.
- Move away from generic strategies and be able to target age groups more precisely by understanding their core need states.
Files included in this report:
- FMCG-Gurus-Consumer-Trends-in-Turkey-2022-Report.pdf
- FMCG-Gurus-Consumer-Trends-in-Turkey-2022-Report.pptx