FMCG Gurus - FMCG Gurus – Dog Care – Vietnam – Country Report 2023

FMCG Gurus – Dog Care – Vietnam – Country Report 2023

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FMCG Gurus – Dog Care – Vietnam – Country Report 2023

 Geographies:  Asia Pacific, Vietnam  Industries: Dog Health, Pet Care  Published Date:  2023

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FMCG Gurus – Dog Care – Vietnam – Country Report 2023

Report Description 

This report explores consumer attitudes and behaviors towards Dog Health. The report examines consumers’ reasoning behind dog ownership and the timespan that they have owned their pet. We provide insight into the kinds of pet food products that consumers purchase, including how much is spent on certain food types. This report also reveals consumer purchasing habits and ingredients for pet food, including the factors and product attributes that are important to consumers. In addition, our findings explore consumer perceptions around high premium pet foods, as well as looking into the impact that the rising cost of living has had on purchasing habits recently.

This report will look at the following areas:

  • Dog ownership, including the motivations for owning a pet, and how long consumers have had their pet for.
  • The types of pet food that consumers purchase for their pet, including the amount spent on these types of food per month.
  • The purchasing habits of consumers, including the appeal of certain product attributes. For example, the importance of price, trusted brands, health claims, nutritional profile and the taste of pet food products.
  • Insights into the steps consumers are taking to ensure that their pet is a healthy weight.
  • Consumer perceptions around high premium pet food products and what factors consumers consider as premium when shopping for these products.
  • The impact of the rising cost of living on consumer purchasing habits and the actions consumers have adopted in response to this.
  • Insights into the health claims that consumers like to see on products.

How this will help - Dog Health:

  • Examine the purchasing habits of dog owners across food, treat, and supplement categories, and what attracts them to products at the point of purchasing.
  • Understand what need states are prioritized when purchasing products for dogs, and how value-enhancing strategies can be developed in a recessionary environment.
  • Identify what health issues are of the biggest concern to consumers, and what multi-benefit claims dog owners want to see on product packaging.

Files included in this report:

  • FMCG-Gurus-Dog-Care-Vietnam-Country-Report-2023.pdf
  • FMCG-Gurus-Dog-Care-Vietnam-Country-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Dog Care – Vietnam – Country Report 2023

Report Description 

This report explores consumer attitudes and behaviors towards Dog Health. The report examines consumers’ reasoning behind dog ownership and the timespan that they have owned their pet. We provide insight into the kinds of pet food products that consumers purchase, including how much is spent on certain food types. This report also reveals consumer purchasing habits and ingredients for pet food, including the factors and product attributes that are important to consumers. In addition, our findings explore consumer perceptions around high premium pet foods, as well as looking into the impact that the rising cost of living has had on purchasing habits recently.

This report will look at the following areas:

  • Dog ownership, including the motivations for owning a pet, and how long consumers have had their pet for.
  • The types of pet food that consumers purchase for their pet, including the amount spent on these types of food per month.
  • The purchasing habits of consumers, including the appeal of certain product attributes. For example, the importance of price, trusted brands, health claims, nutritional profile and the taste of pet food products.
  • Insights into the steps consumers are taking to ensure that their pet is a healthy weight.
  • Consumer perceptions around high premium pet food products and what factors consumers consider as premium when shopping for these products.
  • The impact of the rising cost of living on consumer purchasing habits and the actions consumers have adopted in response to this.
  • Insights into the health claims that consumers like to see on products.

Report Agenda and Insights available:

Ingredients
  • [DOG774] What are your motivations for owning a pet? Please select all that apply
  • [DOG886] How long have you had your pet?
  • [DOG777] What type of pet food do you give to your pet? Please select all that apply
  • [DOG576] How much do you spend on this type of food per month? Please select the answer that best fits
  • [DOG848] Please now think about if you were seeking out a new pet product. What product attributes would be important when choosing whether to buy or not? Please select all that apply
  • [DOG210] Are you concerned about the weight of your pet?
  • [DOG357] Are you currently taking any actions to help your pet lose weight?
  • [DOG812] What steps are you taking? Please select all that apply
Rising Cost of Living
  • [DOG843] Please look at the following statements. Which one do you think best describes your purchasing habits when buying products for your pet? Please select the answer that best fits
  • [DOG349] What attributes do you think makes a pet product more premium? (Please think about pet products overall, as opposed to general pet food)
  • [DOG585] Do you think any of the following factors will influence your purchasing habits when buying pet products over the next twelve months? Please select all that apply
  • [DOG266] You state that rising living costs/an economic downturn will influence your purchasing habits when buying pet products. What steps do you believe you will take because of this? Please select all that apply
Health Claims
  • [DOG353] We would now like you to think about the average cost per month of keeping your pet healthy. How would you best describe these costs
  • [DOG161] Are you worried about the cost of healthcare for your pet rising in the future and your ability to handle these costs?
  • [DOG322] When seeking out pet products, what do you prioritize? Please rank on a scale of 1-5, with 1 being most important and 5 being least important
  • [DOG446] How aware are you of what nutrients your pet requires daily?
  • [DOG228] How attentive are you to the ingredients in the pet products that you purchase?
  • [DOG600] What health claims do you like to see on pet products? Please select all that apply
  • [DOG389] When seeking out pet products, what kind of claims do you prefer? Please select the answer that best fits
Recommendations
  • [DOG819] When seeking out health and wellness products for your pet, what factors are important when choosing what to purchase? Please select all that apply
  • [DOG864] When purchasing snacks for your pet, how important it is that such snacks also carry a health benefit claims (such as helping calm your pet, or supporting joint health)
  • [DOG170] To what extent do you agree with the following statement “It is important that pet product brands promote their ethical and environmental credentials”
  • [DOG548] Do you look out for any of the following claims when seeking out pet products? Please select all that apply
  • [DOG088] To what extent do you agree with the following statement “I will pick one pet product over another one if I deem it to be more environmentally-friendly”

Files included in this report:

  • FMCG-Gurus-Dog-Care-Vietnam-Country-Report-2023.pdf
  • FMCG-Gurus-Dog-Care-Vietnam-Country-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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