FMCG Gurus – Top Ten Trends – Dairy in 2023
Report Description
FMCG Gurus have identified our top ten trends for 2023. Our dairy top ten trends report examines consumer attitudes and purchasing habits toward dairy in relation to these top ten trends for 2023. The report looks at how factors such as the cost-of-living crisis, sustainability, innovation, and technology will shape consumer perceptions of the dairy category and how this influences their purchasing habits. The report suggests recommendations to the dairy industry on how best to market and promote their products.
This report will look at the following areas:
- How the rising cost of living effects consumers’ consumption of dairy.
- How brands can appeal to consumers worried about the rate of change within society.
- Looking at how the dairy market can use emotional wellness.
- Consumers want maximum transparency over health claims.
- Dairy brands need to be environmentally friendly, being carbon neutral, and resourceful.
How this will help - Top-ten trends - dairy – 2023:
- Identify how FMCG Gurus’ Top Ten Trends for 2023 are manifesting within the dairy market, and what the implications are for the industry.
- Understand how attitudes and behaviors are evolving in a recessionary market, and what need states brand must prioritize when targeting consumers.
- Help develop new product development, positioning, and marketing strategies based on consumer attitudes towards value, health and wellness, sustainability, and indulgence.
Files included in this report:
FMCG-Gurus-Top-Ten-Trends-Dairy-2023.pdf
FMCG-Gurus-Top-Ten-Trends-Dairy-2023.pptx