FMCG Gurus - FMCG Gurus – Energy Drink Trends – Global Report 2023

FMCG Gurus – Energy Drink Trends – Global Report 2023

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FMCG Gurus – Energy Drink Trends – Global Report 2023

 Geographies:  Global  Industries: Category Insight, Consumer Insight, Non-Alcoholic Beverages, Trend Reports  Published Date:  2023

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FMCG Gurus – Energy Drink Trends in 2023

Report Description

Our global energy drink trend report explores patterns around the consumption habits of energy drinks. This report highlights insights into the types of energy drinks consumers seek. We examine the demand for better-for-you, sustainable, and functional energy drinks. The report suggests recommendations to the energy drink sector based on functional ingredients, naturalness, and environmental claims.

This report will look at the following areas:

  • Consumers evolving consumption of energy drinks.
  • The perception of energy drinks and how brands can address this.
  • Natural energy drinks and the use of botanical ingredients.
  • Environmental claims such as reduced plastic packaging.

How this will help - Energy drink trends:

  • Evaluate consumption habits within the global energy drinks category, and how they are evolving.
  • Determine what health and ingredient claims most appeal to consumers from an avoidance and moderation and positive nutrition perspective.
  • Learn how to enhance perceptions of premium within the energy drinks category through formulation innovation.

Files included in this report:

  • FMCG-Gurus-Energy-Drink-Trends-Global-Report-2023.pdf
  • FMCG-Gurus-Energy-Drink-Trends-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Energy Drink Trends in 2023

Report Description

Our global energy drink trend report explores patterns around the consumption habits of energy drinks. This report highlights insights into the types of energy drinks consumers seek. We examine the demand for better-for-you, sustainable, and functional energy drinks. The report suggests recommendations to the energy drink sector based on functional ingredients, naturalness, and environmental claims.

This report will look at the following areas:

  • Consumers evolving consumption of energy drinks.
  • The perception of energy drinks and how brands can address this.
  • Natural energy drinks and the use of botanical ingredients.
  • Environmental claims such as reduced plastic packaging.

Report Agenda and Insights available:

Health and ingredients
  • [NAB787] On average, how often do you drink the following beverages? Please select the answer that best fits Please note for these questions, we are talking about consumption and NOT purchasing
  • [NAB207] You state that you drink the following beverages. Have your consumption habits changed over the last six months?
  • [NAB978] Where do you purchase such beverages from in the last six months? Please select all that apply
  • [NAB944] At what time of day do you typically drink these beverages? Please select all the answers that apply
  • [NAB482] Do you deem the following types of products to be unhealthy or healthy?
  • [NAB142] We would now like you to think about the ingredients in the beverages that you drink. Are you concerned about beverages containing any of the following types of ingredients? Please select all that apply
Claims
  • [NAB088] Typically, how often do you check nutritional labeling/nutri-score labeling when drinking the following types of beverages? Please select the answer that best fits
  • [NAB598] What kind of information do you check for on nutritional labeling/nutri-score labeling? Please select all that apply
  • [NAB754] We would now like you to think about what makes a beverage appear more premium/higher quality. For each type of beverage, please select all the features that you think makes a beverage more premium/higher quality
  • [NAB167] How appealing are the following claims when related to the following type of products?
  • [NAB418] Would the use of botanicals/botanical flavors make you increase your consumption of beverages?
  • [NAB785] Do you associate botanical ingredients with any of the following? Please select all that apply. Botanicals are...
  • [NAB515] How likely would you be to pay a premium for beverages that contained these ingredients?
  • [NAB131] What benefits do you associate with botanical ingredients?
Actions and recommendations
  • [NAB496] How important are sustainability claims/pledges when choosing what beverage products to buy?
  • [NAB061] Do you look out for any of the following claims/pledges when beverage products Please select all that apply

Files included in this report:

  • FMCG-Gurus-Energy-Drink-Trends-Global-Report-2023.pdf
  • FMCG-Gurus-Energy-Drink-Trends-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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