FMCG Gurus - FMCG Gurus – Top Ten Trends – Soft Drinks – 2023

FMCG Gurus – Top Ten Trends – Soft Drinks – 2023

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FMCG Gurus – Top Ten Trends – Soft Drinks – 2023

 Geographies:  Global  Industries: Category Insight, Consumer Insight, Non-Alcoholic Beverages, Top Trends  Published Date:  2023

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FMCG Gurus – Top Ten Trends – Soft Drinks – 2023

Report Description

This report outlines FMCG Guru’s Top Ten Trends of 2023 in relation to the soft drink industry. These trends will examine consumers’ attitudes and behaviors towards soft drinks in the current climate. As well as discussing areas such as ingredients, health, and environmental claims, this will also include recommendations and areas to consider when addressing the future of soft drinks and potential product development.

This report will look at the following areas:

  • The inflationary market and its influence on consumer purchasing habits during financial uncertainty.
  • Consumers attitudes towards brand identity and marketing within the soft drink industry.
  • The importance of ingredients, health, and sustainability claims.
  • The importance of flavor, ingredients, health and sustainability claims.
  • The fight against plastic, and other advancements to consider within the soft drink industry (such as fortification, fermentation, upcycling, and the metaverse).

How this will help - Top Ten Trends - Soft Drinks - 2023:

  • Identify how FMCG Gurus’ Top Ten Trends for 2023 are manifesting within the soft drinks market, and what the implications are for the industry.
  • Understand how attitudes and behaviors are evolving in a recessionary market, and what need states brand must prioritize when targeting consumers.
  • Help develop new product development, positioning, and marketing strategies based on consumer attitudes towards value, health and wellness, sustainability, and indulgence.

Files included in this report:

  • FMCG-Gurus-Top-Ten-Trends-Soft-Drinks-2023.pdf
  • FMCG-Gurus-Top-Ten-Trends-Soft-Drinks-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Top Ten Trends – Soft Drinks – 2023

Report Description

This report outlines FMCG Guru’s Top Ten Trends of 2023 in relation to the soft drink industry. These trends will examine consumers’ attitudes and behaviors towards soft drinks in the current climate. As well as discussing areas such as ingredients, health, and environmental claims, this will also include recommendations and areas to consider when addressing the future of soft drinks and potential product development.

This report will look at the following areas:

  • The inflationary market and its influence on consumer purchasing habits during financial uncertainty.
  • Consumers attitudes towards brand identity and marketing within the soft drink industry.
  • The importance of ingredients, health, and sustainability claims.
  • The importance of flavor, ingredients, health and sustainability claims.
  • The fight against plastic, and other advancements to consider within the soft drink industry (such as fortification, fermentation, upcycling, and the metaverse).

Report Agenda and Insights available:

Contents
  • [COL186] To what extent do you agree with the following statement I/my household is actively trying to reduce spending on food and drink.” - 2023
  • [COL474] What types of products are you looking to reduce spending on? Please select all that apply - 2023
  • [COL980] Have you become less brand loyal when purchasing any of the following types of products over the last twelve months? Please select all that apply - 2023
  • [SU589] Are you concerned about any of the following? Please select all that apply
  • [SU589] Are you concerned about any of the following? Please select all that apply
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past - 2022
  • [COL028] To what extent do you agree with the following statement Over the last twelve months, I have sought out products and flavors that remind me of the past and simpler times” - 2023
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [SU539] How important is it that food and drink brands look to offset their carbon footprint? - 2022
  • [NS104] What kind of functional/fortified food and drink products do you find appealing? Please select all that apply - 2022
  • [SU589] Are you concerned about any of the following? Please select all that apply
  • [SU589] Are you concerned about any of the following? Please select all that apply - 2022
  • [AN408] Upcycled ingredients are ingredients that have directly been sourced from food that will otherwise potentially go to waste and re-used to make other products How appealing do these ingredients sound when purchasing products to help you engage in physical activity? - 2021
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022
  • [FCT806] To what extent do you agree with the following statement “I believe that new and unusual/exotic flavors are healthier” - 2022
  • [DH472] In what categories do you like to see claims around products actively improving digestive health? - 2022

Files included in this report:

  • FMCG-Gurus-Top-Ten-Trends-Soft-Drinks-2023.pdf
  • FMCG-Gurus-Top-Ten-Trends-Soft-Drinks-2023.pptx

    • If you are a user, click here to login and download the report.

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