FMCG Gurus – Top Ten Trends – Confectionery – 2023
Report Description
This report outlines FMCG Guru’s Top Ten Trends of 2023 in relation to the confectionery industry. These trends will examine consumers’ attitudes and behaviors toward confectionery in the current climate. As well as discussing areas such as ingredients, health, and sustainability claims, there will also include recommendations and areas to consider when addressing the future of confectionery and potential product development.
This report will look at the following areas:
- The inflationary market and its influence on consumer purchasing habits.
- Consumers attitudes towards brand identity and marketing within confectionery.
- The importance of ingredients, health and sustainability claims.
- Consumer Perceptions towards value for money.
- Plant-based developments and other advancements to consider within the confectionery industry (such as fortification, resourcefulness, and the metaverse).
How this will help - Top ten trends – confectionery - 2023:
- Identify how FMCG Gurus’ Top Ten Trends for 2023 are manifesting within the confectionery market, and what the implications are for the industry.
- Understand how attitudes and behaviors are evolving in a recessionary market, and what need states brand must prioritize when targeting consumers.
- Help develop new product development, positioning, and marketing strategies based on consumer attitudes towards value, health and wellness, sustainability, and indulgence.
Files included in this report:
FMCG-Gurus-Top-Ten-Trends-Confectionery-2023.pdf
FMCG-Gurus-Top-Ten-Trends-Confectionery-2023.pptx