FMCG Gurus - FMCG Gurus – Health & Wellness Trends in the Soft Drinks Market – Global Report – 2023

FMCG Gurus – Health & Wellness Trends in the Soft Drinks Market – Global Report – 2023

Geographies: Global Industries: Category Insight, Health and Wellness, Non-Alcoholic Beverages Published Date: 2023

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Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
Recognize and respond to the extent that consumers are concerned that rising prices will impact on wellness routines.

FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pdf
FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pptx

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Attitudes to Health

[HAW952] Have you still looked to improve your health over the last two years? - 2023
[HAW388] Please now think about the concept of health in general. How do you measure good health? Please select all that apply - 2023

Avoidance Moderation

[HAW809] What areas of wellbeing would you like to improve over the last twelve months? Please select all that apply
[HAW524] Do you think your health has changed in the last two years?
[HAW430] To what extent do you agree with the following statement "I have actively looked to improve my dietary habits over the last twelve months" - 2023
[NAB641] How appealing are the following claims when related to the following type of products? - 2021

Functional Ingredients

[NAB641] How appealing are the following claims when related to the following type of products? - 2021
[MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
[CN038] Are you concerned about “hidden” ingredients in food and drink that is disguised via complex labeling? - 2021
[NAB142] We would now like you to think about the ingredients in the beverages that you drink. Are you concerned about beverages containing any of the following types of ingredients? Please select all that apply - 2021
[CP086] To what extent do you agree with the following statements? - 2021
[MPP223] What benefits do you associate with protein in general? Please select all that apply - 2022
[AN718] How appealing are the following types of protein sources? - 2021
[HAW246] Do you turn to any of the following products to boost your health? - 2023
[HAW683] How important are clinically proven claims/evidence on product packaging to support health claims being made? - 2023

Sustainability

[HAW394] What health claims are appealing when seeking out food and drink products? Please select all that apply - 2023
[HAW330] To what extent do you agree with the following statement "I actively research about different ingredients that can boost my health" - 2023
[HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
[AN358] In the last two years, have you tried to do any of the following? Please select all that apply - 2021
[NAB418] Would the use of botanicals/botanical flavors make you increase your consumption of beverages? - 2021
[NAB131] What benefits do you associate with botanical ingredients? - 2021
[SU001] Have you done any of the following in the last two years? Please select all that apply - 2022
[SU926] How trusting are you towards environmental claims made by the following types of companies? - 2022

Cost of Living

[SU860] Have you changed your diet in the last two years in order to lead a more environmentally friendly lifestyle?
[SU804] Did you associate these dietary changes with any other benefits besides helping the environment? Diet changes were… - 2022
[SU589] Are you concerned about any of the following? Please select all that apply
[HAW062] Do you feel that you will have to make any changes to your health and wellness routines as a result of rising living prices? - 2023
[HAW062] Do you feel that you will have to make any changes to your health and wellness routines as a result of rising living prices?

Actions and Recommendations

[COL834] Are you concerned that rising living costs will impact on your health? - 2023
[COL828] Why are you concerned? Please select all that apply - 2023
[COL980] Have you become less brand loyal when purchasing any of the following types of products over the last twelve months? Please select all that apply

FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pdf
FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pptx