FMCG Gurus - FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

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FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

 Geographies:  Global  Industries: Category Insight, Chocolate, Health and Wellness  Published Date:  2023

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FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards health and wellness in the chocolate market. The report offers insight into functional ingredients and ethical wellness in the chocolate industry, followed by consumers’ challenges and behaviors regarding these topics. Our findings explore the impact of comfort and escapism as well as natural and pure when it comes to seeking out chocolate products.

This report will look at the following areas:

  • Insights into notions of natural and pure in chocolate products and the kinds of natural product claims which appeal to consumers.
  • The types of functional ingredients and claims consumers are seeking out to boost their energy levels and to aid other areas of health.
  • Consumer attitudes and behaviors regarding probiotic claims.
  • Plant-based diets and consumer perceptions around these types of products.
  • Consumer concerns around sustainability and whether shopping habits are influenced by this or not.
  • Notions of comfort, escapism and nostalgia and insights into the types of flavors consumers like to see.

How this will help - Health & Wellness in the Chocolate Market:

  • Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
  • Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
  • Identify how brands within the sector can enhance emotional wellness and mood in a guilt- free manner by targeting those consumers seeking out moments of escapism.

Files included in this report:

  • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards health and wellness in the chocolate market. The report offers insight into functional ingredients and ethical wellness in the chocolate industry, followed by consumers’ challenges and behaviors regarding these topics. Our findings explore the impact of comfort and escapism as well as natural and pure when it comes to seeking out chocolate products.

This report will look at the following areas:

  • Insights into notions of natural and pure in chocolate products and the kinds of natural product claims which appeal to consumers.
  • The types of functional ingredients and claims consumers are seeking out to boost their energy levels and to aid other areas of health.
  • Consumer attitudes and behaviors regarding probiotic claims.
  • Plant-based diets and consumer perceptions around these types of products.
  • Consumer concerns around sustainability and whether shopping habits are influenced by this or not.
  • Notions of comfort, escapism and nostalgia and insights into the types of flavors consumers like to see.

Report Agenda and Insights available:

Natural and Pure
  • [CH078] How appealing are the following claims if related to the following type of products? - 2022
  • [HAW874] What do you think constitutes a healthy diet? Please select all that apply - 2023
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [CH078] How appealing are the following claims if related to the following type of products? - 2022
  • [CN038] Are you concerned about “hidden” ingredients in food and drink that is disguised via complex labeling? - 2021
  • [CN314] To what extent do you agree with the statement “Over the last twelve months, I have been more attentive to the ingredient listings on food and drink products that I buy” - 2021
  • [CN224] Do you think that traffic light/nutri-score/labeling systems on food and drink packaging could be simplified? - 2021
Functional Ingredients
  • [CH009] Do you prefer dairy or vegetable fat in chocolate products? Please select the answer that best fits
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2022
  • [HAW874] What do you think constitutes a healthy diet? Please select all that apply - 2023
  • [HAW874] What do you think constitutes a healthy diet? Please select all that apply - 2023
  • [WM922] Are you currently on a diet specifically to lose weight? - 2021
  • [WM903] What are the key challenges that you face when trying to lose weight? Please select all that apply - 2021
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [CH103] You state that you or other members of your household eat the following types of products in the afternoon. Why do you eat these products? Please select all that apply - 2022
  • [MPP223] What benefits do you associate with protein in general? Please select all that apply - 2022
  • [CH694] How appealing are the following claims if related to the following type of products? - 2022
Ethical Wellness
  • [CH694] How appealing are the following claims if related to the following type of products? - 2022
  • [CH964] Which of the following types of products have you purchased either for yourself or other members of your household within the last twelve months? Please select all that apply
  • [PRO301] Have you purchased a probiotic product in the past 12 months? Probiotics are products that contains live bacteria or yeast and is said to have a variety of health benefits. This could be either in a food or drink product, or a nutritional supplement. - 2022
  • [PRO596] What type of probiotic products have you purchased over the twelve-month period? Please select all that apply - 2022
  • [DH369] Have you heard of the following ingredients? - 2022
  • [DH083] What benefits do you associate these ingredients with? - 2022
  • [COG631] To what extent do you agree with the following statements?
  • [COG631] To what extent do you agree with the following statements? - 2021
  • [CH078] How appealing are the following claims if related to the following type of products? - 2022
  • [MPP518] How would you describe your diet? Please select the answer that best fits
  • [CH583] How important are sustainability claims/pledges when choosing what chocolate products to buy? - 2022
  • [SU589] Are you concerned about any of the following? Please select all that apply
Comfort and Escapism
  • [CH877] What are the reasons that make you not prefer dairy in chocolate products? Please select all that apply
  • [CH009] Do you prefer dairy or vegetable fat in chocolate products? Please select the answer that best fits
  • [SU589] Are you concerned about any of the following? Please select all that apply - 2022
  • [AN408] Upcycled ingredients are ingredients that have directly been sourced from food that will otherwise potentially go to waste and re-used to make other products How appealing do these ingredients sound when purchasing products to help you engage in physical activity? - 2021
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [CH776] You state that you or other members of your household eat the following types of products at breakfast. Why do you eat these products? Please select all that apply
  • [CH103] You state that you or other members of your household eat the following types of products in the afternoon. Why do you eat these products? Please select all that apply
  • [CH108] You state that you or other members of your household eat the following types of products in the evening. Why do you eat these products? Please select all that apply
  • [SSM843] How interested are you in food, drink and supplement products that help improve sleeping patterns? - 2022
  • [SSM101] What kind of products would you like to see that are positioned around helping improve sleeping patterns that you eat before going to bed? Please select all that apply - 2022
Actions and Recommendations
  • [COL028] To what extent do you agree with the following statement Over the last twelve months, I have sought out products and flavors that remind me of the past and simpler times” - 2023
  • [CH964] Which of the following types of products have you purchased either for yourself or other members of your household within the last twelve months? Please select all that apply - 2022
  • [HAW104] To what extent do you agree with the following statement "Addressing my cognitive and mental health is just as important as addressing my physical health"

Files included in this report:

  • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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