FMCG Gurus - FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report 2023

FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report 2023

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FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report 2023

 Geographies:  Global  Industries: Bakery, Category Insight, Fresh Bakery, Health and Wellness, Pre-Packaged Bakery  Published Date:  2023

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FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards healthy indulgence. The report offers insight into the impact of functional ingredients and claims on consumer shopping habits. Our findings explore the consumer attitudes and behaviors around sustainability and its links with wellness and the environment when it comes to seeking out food and drink products. Our findings reveal actionable recommendations for brands in the snacking market when targeting consumers.

This report will look at the following areas:

  • The most appealing nutritional, ingredient and free-from claims on bakery products.
  • Insights into the popular types of bakery snacks that consumers seek out.
  • The proportion of consumers who have avoided specific foods to improve their digestive health, as well as consumer perceptions around probiotics.
  • Insights into the most popular type of ancient grains that consumers like to see on bakery products and the reasons for purchasing these products containing ancient grains.
  • The kinds of functional/fortified food and drink products that consumers find appealing.
  • Consumer views on health and their plans for the next twelve months.
  • Insights into consumer attitudes and behaviors around their diets and the kinds of products that they avoid consuming.
  • Consumer concerns around environmental issues related to bakery production.
  • Consumer mental wellbeing and the food, drink and supplement products that products consumers are interested in which aid sleep health and offer comfort.

How this will help - Health & Wellness Trends in the Bakery Market:

  • Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
  • Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
  • Identify how brands within the sector can enhance emotional wellness and mood in a guilt- free manner by targeting those consumers seeking out moments of escapism.

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards healthy indulgence. The report offers insight into the impact of functional ingredients and claims on consumer shopping habits. Our findings explore the consumer attitudes and behaviors around sustainability and its links with wellness and the environment when it comes to seeking out food and drink products. Our findings reveal actionable recommendations for brands in the snacking market when targeting consumers.

This report will look at the following areas:

  • The most appealing nutritional, ingredient and free-from claims on bakery products.
  • Insights into the popular types of bakery snacks that consumers seek out.
  • The proportion of consumers who have avoided specific foods to improve their digestive health, as well as consumer perceptions around probiotics.
  • Insights into the most popular type of ancient grains that consumers like to see on bakery products and the reasons for purchasing these products containing ancient grains.
  • The kinds of functional/fortified food and drink products that consumers find appealing.
  • Consumer views on health and their plans for the next twelve months.
  • Insights into consumer attitudes and behaviors around their diets and the kinds of products that they avoid consuming.
  • Consumer concerns around environmental issues related to bakery production.
  • Consumer mental wellbeing and the food, drink and supplement products that products consumers are interested in which aid sleep health and offer comfort.

Report Agenda and Insights available:

Healthy Indulgence
Functional Ingredients & Claims
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply
  • [DH119] Have you turned to any of the following products in the last twelve months to maintain healthy digestion? Please select all that apply - 2022
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
Sustainability & Wellness
  • [PRO301] Have you purchased a probiotic product in the past 12 months? Probiotics are products that contains live bacteria or yeast and is said to have a variety of health benefits. This could be either in a food or drink product, or a nutritional supplement. - 2022
  • [DH472] In what categories do you like to see claims around products actively improving digestive health? - 2022
  • [CH583] How important are sustainability claims/pledges when choosing what chocolate products to buy? - 2022
  • [SU589] Are you concerned about any of the following? Please select all that apply
Emotional Wellness
  • [SU539] How important is it that food and drink brands look to offset their carbon footprint? - 2022
  • [SU835] What do you think are the main causes of carbon emission? Please select all that apply - 2022
  • [SU589] Are you concerned about any of the following? Please select all that apply - 2022
  • [AN408] Upcycled ingredients are ingredients that have directly been sourced from food that will otherwise potentially go to waste and re-used to make other products How appealing do these ingredients sound when purchasing products to help you engage in physical activity? - 2021
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [SSM843] How interested are you in food, drink and supplement products that help improve sleeping patterns? - 2022
  • [SSM101] What kind of products would you like to see that are positioned around helping improve sleeping patterns that you eat before going to bed? Please select all that apply - 2022
Actions and Recommendations
  • [COL028] To what extent do you agree with the following statement Over the last twelve months, I have sought out products and flavors that remind me of the past and simpler times” - 2023
  • [SNA881] You state that you snack in the morning. Why is this? Please select all that apply
  • [SNA831] You state that you snack in the afternoon. Why is this? Please select all that apply
  • [SNA624] You state that you snack in the evening. Why is this? Please select all that apply

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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