FMCG Gurus - FMCG Gurus – Getting NPD Right in the Long-Term – Global Report – 2023

FMCG Gurus – Getting NPD Right in the Long-Term – Global Report – 2023

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FMCG Gurus – Getting NPD Right in the Long-Term – Global Report – 2023

 Geographies:  Global  Industries: Consumer Insight, Trend Reports  Published Date:  2023

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FMCG Gurus – Getting NPD Right in the Long-Term – Global Report – 2023

Report Description:

This report will evaluate the intricacies of new product development and explore strategies for long-term success. Discussing current consumer attitudes and behaviors, analysing the re-evaluation of tiered categories in the long-term and how this influences Hi/Lo Consumerism. This report will consider what makes a product appealing in the eyes of the consumer and how brands/manufacturers can successfully communicate this.

This report will look at the following areas:

  • Changing perceptions of products: What do consumers consider budget, standard, and premium? How has this evolved/changed over the last decade?
  • Redefining Branding: How brands need a clear identity and how consumers must understand what occasion is being targeted.
  • Re-evaluating quality:This report examines how increased products and channels, combined with increased expectations and brands pushing the boundaries of premium, means consumers no longer associate budget products with compromised quality.
  • Hi/Lo Consumerism:Exploring what influences consumers attitudes, behaviors, and perceptions when grocery shopping; addressing areas such as affordability, price, and quality of a product. This is supported by data that suggests what consumers are willing and not willing to compromise on.

How This Information Benefits the Industry:

  • Offering actionable insights into consumer behavior, product development, branding strategies, and pricing decisions.
  • This aims to better align businesses with consumer preferences and market dynamics to improve success in the long-term when considering new product development.
  • Understanding current consumer attitudes and behaviors is crucial for effective product development. This information can be utilised to tailor product offerings to meet the evolving preferences and needs of consumers.

Files included in this report:

  • FMCG-Gurus-Getting-NPD-Right-in-the-Long-Term-Global-Report-2023.pdf
  • FMCG-Gurus-Getting-NPD-Right-in-the-Long-Term-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Getting NPD Right in the Long-Term – Global Report – 2023

Report Description:

This report will evaluate the intricacies of new product development and explore strategies for long-term success. Discussing current consumer attitudes and behaviors, analysing the re-evaluation of tiered categories in the long-term and how this influences Hi/Lo Consumerism. This report will consider what makes a product appealing in the eyes of the consumer and how brands/manufacturers can successfully communicate this.

This report will look at the following areas:

  • Changing perceptions of products: What do consumers consider budget, standard, and premium? How has this evolved/changed over the last decade?
  • Redefining Branding: How brands need a clear identity and how consumers must understand what occasion is being targeted.
  • Re-evaluating quality:This report examines how increased products and channels, combined with increased expectations and brands pushing the boundaries of premium, means consumers no longer associate budget products with compromised quality.
  • Hi/Lo Consumerism:Exploring what influences consumers attitudes, behaviors, and perceptions when grocery shopping; addressing areas such as affordability, price, and quality of a product. This is supported by data that suggests what consumers are willing and not willing to compromise on.

Report Agenda and Insights available:

Hi/Lo Consumerism
  • [COL795] Do you or your household typically do any of the following before doing a food and drink shop? Please select all that apply - 2023
  • [COL980] Have you become less brand loyal when purchasing any of the following types of products over the last twelve months? Please select all that apply - 2022
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors”
  • [COL987] Have you cut back spending in restaurants and cafes over the last six months? - 2023
  • [COL406] Have you sought more premium products and treats at retailers to compensate for reducing spending in restaurants and cafes? - 2023
  • [COL198] What types of premium products and treats have you purchased more of? Please select all that apply - 2023
  • [COL471] What product attributes are influential when shaping your view on whether food and drink is good value for money? Please select all that apply - 2023

Files included in this report:

  • FMCG-Gurus-Getting-NPD-Right-in-the-Long-Term-Global-Report-2023.pdf
  • FMCG-Gurus-Getting-NPD-Right-in-the-Long-Term-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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