FMCG Gurus – Sugar & Sweeteners in China – Country Report – 2024
Report Description:
This report delves into the world of sugar and sweeteners and how this interacts with areas of overall health and well-being. Examining diet and lifestyle habits, relative to areas such as health goals, intake, and nutrition from a consumer’s perspective. This report also includes consumers concerns regarding health problems, and their stance on different sugars, sweeteners and the claims, product categories, and ingredients they view most appealing.
This report will look at the following areas:
- Consumer Insight: Analysing consumers attitudes, behaviors, and concerns when considering sugars and sweeteners. Including problem areas, ingredients, and claims consumer’s find most appealing.
- Different Perspectives: Examining different factors that influence consumers choices when choosing products that include sugar and sweeteners, exploring dietary habits and which areas consumers are interested in and/or looking to change.
- Link to Overall Health: Making the link between sugar and sweeteners on other areas of life and how this influences daily decisions, discovering which problem areas consumers most struggle with and how they look to address this.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the world of sugar and sweeteners by using consumer insights to suggest opportunities and innovation for the future.
- Claims: What claims consumers want to see when considering different types of sugar and sweeteners. Including what ingredients, they find appealing and health areas they most want to address. This insight can support decisions for future product development.
- Comparison from Previous Years: Giving the industry insights from 2021 compared to 2023 and demonstrating what has changed and evolved during this time, suggesting why this has happened and what to expect next to strengthen understanding of consumer insights.
Files included in this report:
FMCG-Gurus-Sugar-Sweeteners-in-China-2024.pdf
FMCG-Gurus-Sugar-Sweeteners-in-China-2024.pptx