FMCG Gurus - FMCG Gurus – How to Help Consumers Stick to their Health Goals – Addressing Barriers to Healthy Living – Global Report – 2024

FMCG Gurus – How to Help Consumers Stick to their Health Goals – Addressing Barriers to Healthy Living – Global Report – 2024

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FMCG Gurus – How to Help Consumers Stick to their Health Goals – Addressing Barriers to Healthy Living – Global Report – 2024

 Geographies:  Global  Industries: Active Nutrition, Category Insight, Health and Wellness  Published Date:  2024

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FMCG Gurus – How to Help Consumers Stick to their Health Goals – Addressing Barriers to Healthy Living – Global Report – 2024

Report Description:

This report explores the various barriers and challenges that exist to healthy living. Our findings offer insight into consumer behaviors and attitudes toward their health and wellness, including specific lifestyle and dietary habits. The report reveals consumer perceptions around their weight, dietary habits, nutritional labeling, snacking, and more. In addition, our findings present actionable recommendations for brands to help consumers stick to their health goals.

This report will look at the following areas:

  • The areas of health consumers are looking to improve over the next year.
  • The challenges and barriers consumers experience when leading a healthy lifestyle.
  • Consumer perceptions around their weight and the barriers they face when trying to lose weight.
  • Insights into how healthy consumers deem their eating/drinking habits at certain times of the day.
  • The changes consumers have made to their diets in the last two years.
  • The most appealing food categories for health boosting ingredient claims.
  • Insights into nutritional labeling and snacking.
  • Consumer associations with standout packaging.
  • Perceptions around food and drink with new and unusual flavors.
  • The steps consumers have taken to save money.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate and facilitate the various barriers to healthy living by using consumer insights to suggest opportunities and innovation for the future, helping consumers stick to their health goals.
  • Barriers: Understanding the existing barriers to a healthy lifestyle and providing products that help to enhance realistic and long-term lifestyles, diets, and holistic health.

Files included in this report:

  • FMCG-Gurus-How-to-Help-Consumers-Stick-to-their-Health-Goals-Addressing-Barriers-to-Healthy-Living.pdf
  • FMCG-Gurus-How-to-Help-Consumers-Stick-to-their-Health-Goals-Addressing-Barriers-to-Healthy-Living.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – How to Help Consumers Stick to their Health Goals – Addressing Barriers to Healthy Living – Global Report – 2024

Report Description:

This report explores the various barriers and challenges that exist to healthy living. Our findings offer insight into consumer behaviors and attitudes toward their health and wellness, including specific lifestyle and dietary habits. The report reveals consumer perceptions around their weight, dietary habits, nutritional labeling, snacking, and more. In addition, our findings present actionable recommendations for brands to help consumers stick to their health goals.

This report will look at the following areas:

  • The areas of health consumers are looking to improve over the next year.
  • The challenges and barriers consumers experience when leading a healthy lifestyle.
  • Consumer perceptions around their weight and the barriers they face when trying to lose weight.
  • Insights into how healthy consumers deem their eating/drinking habits at certain times of the day.
  • The changes consumers have made to their diets in the last two years.
  • The most appealing food categories for health boosting ingredient claims.
  • Insights into nutritional labeling and snacking.
  • Consumer associations with standout packaging.
  • Perceptions around food and drink with new and unusual flavors.
  • The steps consumers have taken to save money.

Report Agenda and Insights available:

Health Goals & Barriers
  • [AN586] What areas of your health would you like to improve over the next twelve months? Please select all that apply
  • [AN586] What areas of your health would you like to improve over the next twelve months? Please select all that apply
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply
  • [WM184] How would you currently describe your weight?
  • [WM925] How has your weight changed in the last twelve months?
  • [WM922] Are you currently on a diet specifically to lose weight?
  • [AN634] Have you done any of the following in the last two years? Please select all that apply
Addressing Barriers
  • [SNA096] In the last twelve months, have you done any of the following? Please select all that apply - 2023
  • [AN364] In a typical day, how healthy would you describe your eating/drinking habits at the following times? - 2023
  • [HAW874] What do you think constitutes a healthy diet? Please select all that apply
  • [AN413] You state that you have changed your diet in the last two years. What have you done? Please select all that apply
  • [SNA183] Compared to twelve months earlier, are you eating the following meals more or less frequently? - 2023
  • [COL987] Have you cut back spending in restaurants and cafes over the last six months? - 2023
  • [HAW649] In what food categories would you like to see health boosting ingredient claims? Please select all that apply
  • [SNA080] What would you say is a greater priority for you when checking the nutritional labeling of snack products? Please select the answer that best fits - 2023
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply
  • [CN735] To what extent do you agree with the following statement “nutritional information on food and drink could be made simpler” - 2023
  • [PAC650] What do you associate with stand out packaging? Please select all that apply
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors”
  • [FCT806] To what extent do you agree with the following statement “I believe that new and unusual/exotic flavors are healthier”
  • [WM903] What are the key challenges that you face when trying to lose weight? Please select all that apply
  • [WM922] Are you currently on a diet specifically to lose weight? - 2023
  • [COL795] Do you or your household typically do any of the following before doing a food and drink shop? Please select all that apply
  • [COL468] Have you done any of the following in the last twelve months to save money? Please select all that apply
  • [COL468] Have you done any of the following in the last twelve months to save money? Please select all that apply - 2023
  • [CN701] What types of claims do you like to see on product packaging? Please select all that apply - 2023
  • [SNA373] What is important when turning to snacks for comfort purposes? Please select all that apply - 2023
  • [SNA819] How often do you turn to snacks for comfort eating purposes? - 2023
Actions & Recommendations
  • [HAW394] What health claims are appealing when seeking out food and drink products? Please select all that apply - 2023
  • [SSM675] Have you ever used any of the following to help improve your bedtime habits? Please select all that apply - 2022

Files included in this report:

  • FMCG-Gurus-How-to-Help-Consumers-Stick-to-their-Health-Goals-Addressing-Barriers-to-Healthy-Living.pdf
  • FMCG-Gurus-How-to-Help-Consumers-Stick-to-their-Health-Goals-Addressing-Barriers-to-Healthy-Living.pptx

    • If you are a user, click here to login and download the report.

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