FMCG Gurus - FMCG Gurus – Womens Health – Global Report – 2024

FMCG Gurus – Womens Health – Global Report – 2024

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FMCG Gurus – Womens Health – Global Report – 2024

 Geographies:  Global  Industries: Healthy Ageing, Womens Health  Published Date:  2024

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FMCG Gurus – Womens Health – Global Report 2024

Report Description:

Our women’s health report explores the latest trends in women’s general health and wellness, including insights into dietary habits, cognitive health, weight management, and more. In addition, the report reveals insights into women’s sexual health, and menopausal health, exploring pregnancy, emotional wellness, and more.

This report will look at the following areas:

  • The proportion of women who say they are satisfied with their overall health.
  • Those who say they feel that their health has improved over the last couple of years, and the areas of health that consumers would like to improve over the next twelve months.
  • The kind of steps women have taken in the last twelve months to improve their health.
  • Insights into weight management.
  • Attitudes toward women’s skin/nail/hair health.
  • The steps women have taken to improve their mental/cognitive health.
  • The challenges women face when trying to lead a healthier lifestyle.
  • Insights into pregnancy and any health problems they may experience that could impact their ability to get pregnant, including the changes they have made to their diet and lifestyle to increase their chances of getting pregnant.
  • The kinds of symptoms experienced by women who have suffered a sexually transmitted disease in the last two years.
  • The kinds of symptoms experienced by women during post-menopause and the kinds they took to try and improve these symptoms.
  • The areas of life that women feel have been impacted by the menopause.
  • Awareness around the role that probiotics can play in helping manage health/symptoms during and after menopause.
  • The appeal of the concept of natural nutritional supplements that are designed to help address/ manage symptoms.
  • The extent to which women find it important that brands engage in positive marketing for products designed to help manage/address menopause symptoms.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate women’s health by using consumer insights to suggest opportunities and innovation for the future.
  • Awareness: Highlights the importance of brands raising awareness around women’s health and engaging in positive marketing to do so.

Files included in this report:

  • FMCG-Gurus-Womens-Health-Global-Report-2024.pdf
  • FMCG-Gurus-Womens-Health-Global-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Womens Health – Global Report 2024

Report Description:

Our women’s health report explores the latest trends in women’s general health and wellness, including insights into dietary habits, cognitive health, weight management, and more. In addition, the report reveals insights into women’s sexual health, and menopausal health, exploring pregnancy, emotional wellness, and more.

This report will look at the following areas:

  • The proportion of women who say they are satisfied with their overall health.
  • Those who say they feel that their health has improved over the last couple of years, and the areas of health that consumers would like to improve over the next twelve months.
  • The kind of steps women have taken in the last twelve months to improve their health.
  • Insights into weight management.
  • Attitudes toward women’s skin/nail/hair health.
  • The steps women have taken to improve their mental/cognitive health.
  • The challenges women face when trying to lead a healthier lifestyle.
  • Insights into pregnancy and any health problems they may experience that could impact their ability to get pregnant, including the changes they have made to their diet and lifestyle to increase their chances of getting pregnant.
  • The kinds of symptoms experienced by women who have suffered a sexually transmitted disease in the last two years.
  • The kinds of symptoms experienced by women during post-menopause and the kinds they took to try and improve these symptoms.
  • The areas of life that women feel have been impacted by the menopause.
  • Awareness around the role that probiotics can play in helping manage health/symptoms during and after menopause.
  • The appeal of the concept of natural nutritional supplements that are designed to help address/ manage symptoms.
  • The extent to which women find it important that brands engage in positive marketing for products designed to help manage/address menopause symptoms.

Report Agenda and Insights available:

Section 1: General Health & Wellness
  • [WH078] How satisfied are you with your overall health?
  • [WH056] How do you feel your health has changed in the last two years?
  • [WH119] What areas of your health would you like to improve over the next twelve months? Please select all that apply
  • [WH592] Have you taken any of the following steps in the last twelve months to improve your health? Please select all that apply
  • [WH601] You state that you have improved your diet. What steps have you taken? Please select all that apply - 2023
  • [WH279] How would you describe your weight?
  • [WH292] How do you think your weight has changed in the last twelve months?
  • [WH967] Have you attempted to lose weight over the last twelve months?
  • [WH054] Do you think your skin/nail/hear health is being impacted by any of the following? Please select all that apply
  • [WH424] How satisfied are you with the following areas of your health? - 2023
  • [WH161] Do you think your mental/cognitive health is being impacted by any of the following? Please select all that apply - 2023
  • [WH288] Have you taken any steps over the last twelve months to improve your mental/cognitive health? Please select all that apply
  • [WH545] Have these actions improved your mental/cognitive health? - 2023
Section 2: Sexual Health
  • [WH295] What challenges do you think you face when trying to lead a healthier lifestyle? Please select all that apply
  • [WH961] Do you suffer from any health problems that may impact on your ability to get pregnant? Please select all that apply - 2023
  • [WH106] Are you current trying for a child? - 2023
  • [WH159] Have you made any changes to your diet and lifestyle in order to increase your chances of getting pregnant? Please select all that apply - 2023
  • [WH324] Do you think these problems are caused by any of the following factors? Please select all that apply - 2023
  • [WH642] Have you suffered from any of the following problems over the last twelve months? Please select all that apply - 2023
  • [WH667] Are you satisfied with your current sex life? - 2023
Section 2: Menopausal Health
  • [WH273] Did you experience any of the following symptoms as a result of your sexually-transmitted disease? Please select all that apply - 2023
  • [WH400] Did you seek out medical help/treatment to help deal with this condition? - 2023
  • [WH189] Have you suffered any sexually-transmitted diseases in the last two years? - 2023
  • [WH929] Do you currently suffer/occasionally suffer from any of the following health problems? Please select all that apply
  • [WH374] Are you taking any steps to try and improve post-menopausal symptoms? Please select all that apply
  • [WH320] Did you experience any of the following post-menopausal symptoms? Please select all that apply
  • [WH488] Which of the following areas of your life do you feel have been impacted by the menopause? Please select all that apply
  • [WH278] You state that you woud not be willing to use specialist treatment such as Hormone Replacement Therapy to help deal with your syptoms, or are not sure. Are you concerned about any of the following side-effects? Please select all that apply
  • [WH140] Would you be willing to use specialist treatment such as Hormone Replacement Therapy to help deal with your syptoms?
  • [WH671] Are you aware of the role that probiotics can play in helping manage your health/symptoms during and after the menopause? - 2023
  • [WH163] How appealing is the concept of natural nutritional supplements that are designed to help address/ manage your symptoms? - 2023
  • [WH173] To what extent do you agree with the statement "There is a range of products that are available without prescription to help me deal with my symptoms? - 2023
Section 4: Actions & Recommendations
  • [WH542] Please now think about products that are designed to help manage/address the symptoms you are experience. How important is it that brands engage in positive marketing? (For instance, they do not associate your symptoms with negative health traits_?

Files included in this report:

  • FMCG-Gurus-Womens-Health-Global-Report-2024.pdf
  • FMCG-Gurus-Womens-Health-Global-Report-2024.pptx
  • If you are a user, click here to login and download the report.