FMCG Gurus – Sugars & Sweeteners Navigating Avoidance and Moderation for Better-For-You Consumption Habits – Global Report – 2024
Report Description:
Our sugar and sweeteners report explores consumer attitudes and consumption habits, including the appeal of sugar-free claims, perceptions toward sugar, dietary habits, and more. In addition, the report provides actionable recommendations for brands operating in the sugar and sweeteners market.
This report will look at the following areas:
- Consumer perceptions around sugar and the types of claims consumers like to see on product packaging.
- The proportion of consumers who say they suffer from health issues that require them to take care of their sugar intake.
- The areas of health that consumers would like to improve over the next twelve months.
- The proportion of consumers who say they believe that sugar intake is important as part of an overall balanced diet.
- Insights into the benefits that consumers associate with sugar.
- The proportion of consumers who say they have pr-diabetes, diabetes type 1, or diabetes type 2.
- Perceptions of taste regarding reduced sugar content.
- The steps consumers take if they feel a product has too much sugar.
- The proportion of consumers who say they either look to moderate/eliminate sugar from my diet or make some effort to do so.
- The proportion of consumers who say they know the difference between natural sugar and added sugar.
- The proportion of consumers who say they are concerned about hidden sugars in food and drink.
- The kinds of categories that consumers actively seek out low or reduced sugar offerings.
- The categories that consumers are satisfied with the availability of low sugar variants.
- The proportion of consumers who say they have favorable perceptions towards the following claims on packaging.
- The proportion of consumers who say that they would have favorable perceptions of sugar if it had vegan-friendly claims on packaging.
- The proportion of consumers who say they know how much sugar they have consumed in the last twenty-four hours.
- The proportion of consumers who say they agree with extra taxation and higher prices on products that are high in sugar.
- The proportion of consumers who deem natural sweeteners to be healthy and who say they regularly seek out natural sweeteners, including the reasons for this.
- Perceptions of bitterness associated with natural sweeteners.
- The types of sweeteners that consumers have heard of, including those that are associated with being healthier than sugar and more environmentally-friendly than sugar.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate behaviors of avoidance and moderation by using consumer insights to suggest opportunities and innovation for the future of sugar and natural sweeteners.
- Claims: What claims and attributes consumers want to see when considering different types of natural sweeteners. Including attributes associated with sensory appeal, healthiness, and sustainability.
Files included in this report:
Sugars-Sweeteners-Navigating-Avoidance-and-Moderation-for-Better-For-You-Consumption-Habits-Global-Report-2024.pdf
Sugars-Sweeteners-Navigating-Avoidance-and-Moderation-for-Better-For-You-Consumption-Habits-Global-Report-2024.pptx