This report will look at the following areas:

• The importance of certain product attributes when choosing which fresh dairy products to purchase.
• The most popular dairy product categories that consumers turn to and how often they turn to these products.
• The kinds of plant-based dairy products that consumers turn to, including the most appealing factors when choosing what to buy.
• Changes in consumption habits in the last twelve months.
• How often consumers’ check nutritional labeling when consuming dairy products.
• The most appealing claims in the dairy category.
• The reasons and motivations that consumers eat or drink dairy.
• The proportion of consumers who say sustainability claims/pledges are important when choosing what dairy products to buy.
• The following pledges and claims that consumers look out for on dairy products.